Source: Cointelegraph Original: "{title}"
Binance Smart Chain (BNB Chain) has launched a $100 million initiative aimed at establishing liquidity for its native projects on centralized exchanges (CEX).
According to an announcement on March 24, the network will allocate $100 million as an incentive, primarily in the form of its native BNB tokens, to projects successfully listed on any of the 11 major centralized exchanges designated by Binance Smart Chain.
Binance Smart Chain stated in its announcement that the program aims to "enhance the liquidity of the Binance Smart Chain ecosystem and promote project development by incentivizing exchanges to list the native tokens of Binance Smart Chain."
Previously, Binance Smart Chain had launched two smaller liquidity incentive programs, allocating a total of $4.4 million in two batches in February and March to encourage centralized exchanges to list meme coins and other ecosystem projects.
Rewards will vary based on the influence of the listed exchanges. Source: Binance Smart Chain
The network indicated that its latest liquidity incentive program will operate on a first-come, first-served basis and will initially be trialed for three months.
Binance Smart Chain stated that, among other criteria, only projects with a market capitalization of at least $5 million and a daily trading volume of $1 million will be eligible to participate.
The chain noted that the largest reward—permanent liquidity valued at $500,000—will be reserved for projects listed on major centralized exchanges like Binance and Coinbase.
Binance Smart Chain mentioned that, in some cases, rewards will be limited to non-withdrawable BNB token liquidity, while in other cases, rewards will also include purchasing project tokens to create two-way liquidity.
Ranking of blockchains by total locked value. Source: DeFiLlama
Lagging Behind Competitors
According to DeFiLlama, the total locked value (TVL) of Binance Smart Chain is approximately $5.4 billion.
Data from DeFiLlama shows that in terms of total locked value, Binance Smart Chain ranks fourth among blockchain networks, trailing behind leading smart contract platforms Ethereum and Solana, which have total locked values of approximately $46 billion and $7 billion, respectively.
Binance Smart Chain is associated with Binance, the world's largest cryptocurrency exchange.
In March, The Wall Street Journal reported that entities linked to former U.S. President Trump were in negotiations to acquire Binance US, an independently operated U.S. cryptocurrency exchange.
Former Binance CEO Changpeng Zhao (CZ) denied many claims in the report, including any implication that the completion of the deal depended on Trump pardoning Zhao after he was convicted of violating the Bank Secrecy Act.
In 2023, Binance agreed to pay a $4.3 billion fine, and Zhao pleaded guilty to a charge of violating the Bank Secrecy Act due to deficiencies in Binance's anti-money laundering program.
Related: Binance CEO reiterates denial of having negotiated a deal with the Trump family.
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