Cygnus Instagram Layer Shows Initial Success: 7.3 Million Users in the First Month

In February of this year, Cygnus officially launched its first Web3 Instagram App Layer, achieving significant growth. According to third-party statistics, since its launch, Cygnus has successfully attracted 7.3 million users, with daily active users (DAU) surpassing 1 million, marking a successful transition from zero to large-scale user growth. These users primarily come from economically developed regions with high Instagram penetration, such as North America, Europe, and Asia-Pacific. Cygnus's Instagram Layer is a technology service provider officially certified by Meta, and through AA abstraction technology, it allows Instagram accounts to automatically generate wallets without the need to remember seed phrases, enabling ordinary users to easily become Web3 players.

With Instagram's massive user base of 2 billion and platform effects, Cygnus's total user count multiplied by 8 within the first month, and the overall number of wallets in the Cygnus ecosystem increased by approximately 8168%. Instagram views reached 900 million, and the total user dividends in the first quarter exceeded $17 million, a year-on-year increase of 21.43%. The number of partners has also expanded to over 100, reflecting a growth of 37.14%. Cygnus, in collaboration with Instagram, has achieved a good start, laying a solid foundation for the continuous growth and long-term expansion of its ecosystem, which is worth ongoing attention in the future.

Is the Combination of Web2 Mainstream Social Media + Web3 a False Prosperity?

Cygnus has demonstrated remarkable growth over the past month, which inevitably brings to mind last year's highly publicized TON (The Open Network). This phenomenon refocuses attention on the integration of "social platforms + Web3": can it truly lead to the large-scale implementation of crypto applications? Or is it still in the early stages, yet to find a genuinely sustainable growth path?

A Review of the TON Ecosystem's Journey

TON became a market focus due to its deep integration with Telegram. With its large user base and efficient dissemination channels, the TON ecosystem quickly accumulated significant traffic, igniting market enthusiasm in a short time. However, beneath the surface of prosperity, there were deep discussions in the industry regarding the quality of its growth and the sustainability of its ecosystem. TON's phased performance showcased the enormous potential of "Web3 + social," while also exposing challenges that may arise from rapid expansion.

What Insights Can We Draw from TON's Current Adjustment Period?

TON's growth rate is impressive: trading platforms rapidly launched ecosystem tokens, and TVL grew over 70 times in just a few months, even becoming one of the most watched ecosystems in the industry. However, as market enthusiasm gradually cooled, we also observed fluctuations in activity within the ecosystem and issues such as insufficient user stickiness beginning to emerge. On one hand, the ultra-fast traffic growth did not fully translate into user retention and long-term value; on the other hand, in a complex market and policy environment, the ecosystem's rhythm has entered an adjustment period. This is not a simple "failure," but rather a deep reflection on the exploration of Web3 social applications.

Web3 + Social: Not a False Proposition, but a Direction Worth Long-term Investment

The phased challenges faced by TON do not negate the prospects of integrating Web3 with social. On the contrary, it reminds us that achieving true "Web3 social" requires more than just traffic and attention; it necessitates the design of long-term mechanisms and the meticulous refinement of the ecosystem. From user quality and creator engagement to data sovereignty and incentive models, building a deep and valuable social ecosystem is the core proposition of this track.

In this process, Cygnus has chosen a different path: focusing on creator economy, lightweight applications, and real revenue models to achieve sustainable growth. We believe that the value of Web3 social should not be defined by short-term explosions but should be measured by long-term stability and genuine user participation.

Is Cygnus + Instagram a False Proposition?

From the above discussion, readers can easily see that the author maintains a positive attitude towards the combination of social platforms + Web3. It is undeniable that the collaboration between Web3 and high-traffic social platforms can indeed bring enormous traffic and has the potential to create phenomenal projects. However, any innovative breakthrough must avoid excessive reliance on short-term traffic and ensure the long-term healthy development of the ecosystem. So, can the strong partnership between Cygnus and Instagram maintain its current momentum through healthy ecosystem building and sustainable development strategies, truly achieving the long-term integration of Web3 and social media?

• Cygnus's Transparent Data

Everyone can access key data such as user numbers, transaction volumes, and user earnings in the Cygnus ecosystem through public channels on Dune, providing investors and the market with more precise analytical bases. Anyone can easily view various indicators of platform activity, user growth, token circulation, etc., avoiding investment risks caused by false data.

This transparent data display not only enhances Cygnus's credibility but also provides solid data support for its ecosystem development. Investors can make more informed decisions based on real data rather than relying on one-sided information from the project party, undoubtedly bringing greater trust and sustainability to the ecosystem combining Web3 and social.

Source: Dune @alpha_hunter_0

• Cygnus Has a Healthy Development Speed and Ecosystem Construction

TON once attracted a large amount of traffic and frequently launched tokens in a short period, causing the market to explode in a very short time, but this excessive reliance on traffic also led to market overextension. The high frequency of token launches by TON inflated market and investor expectations for its tokens. Here are some typical examples of TON's token launches on Binance:

• May 16: Notcoin launched on Binance
• 84 days later: TON launched on Binance
• 13 days later: DOGS launched on Binance
• 23 days later: Catizen launched on Binance
• 13 days later: Hamster Kombat launched on Binance

While this frequent token launch strategy brought a lot of traffic in the short term, it also quickly depleted market vitality and investor confidence, leading to a market retreat and subsequent ecosystem collapse. Frequent token launches resulted in "traffic overextension," causing these tokens and projects to ultimately lose their value support.

In contrast to TON, Cygnus's overall development speed and roadmap appear healthier and more sustainable. Cygnus places great emphasis on ecosystem construction, particularly in the areas of creator economy and data sovereignty, avoiding the risks of purely relying on short-term traffic. Throughout the development of Cygnus's Instagram Layer, it has maintained a clear and stable roadmap:

Cygnus Instagram Layer Development Roadmap:

• InstaPlay Hub Launch (February 2025): Based on the rapid growth of Cygnus InstaPlay Hub, utilizing AA technology to automatically generate Web3 wallets associated with Instagram accounts, providing mainstream users with a seamless content interaction experience in Web3 while lowering the entry barrier for users.
• Creator Economy and Revenue Sharing: Users can support Instagram creators, who earn rewards through blockchain-driven monetization models.
• Data Sovereignty and AI Integration: Empowering users to own and monetize their social data, promoting decentralized AI models while ensuring fair value distribution.

In addition to the core development direction of the Instagram Layer, the expansion roadmap of the Cygnus chain is also clear and robust:

• TGE (Token Generation Event) - Q2
• Cygnus Chain Mainnet Upgrade - Q3
• Cygnus TVL reaches $1 billion - Q3
• User count exceeds 10 million - Q3
• 200+ ecosystem projects launched - Q3
• TPS exceeds 100,000 - Q3
• Transaction fees below $0.0004 - Q3

These clear goals and healthy roadmaps ensure that Cygnus can steadily advance on the path of long-term development, without relying solely on short-term market enthusiasm and traffic stimulation like TON. Cygnus's ecosystem construction and market strategy demonstrate a more sustainable development path, avoiding the ecological overextension faced by TON and providing a relatively ideal model for the future development of Web3 social platforms.

• Cygnus Places Greater Emphasis on Creator Economy and Data Sovereignty

The challenges faced by TON are not only due to frequent token launches and market overextension but also stem from a failure to fundamentally address the long-term driving forces required for the integration of social platforms and Web3—the creator economy. TON's model overly relied on short-term traffic in some aspects, failing to adequately focus on user long-term stickiness and the deep development of the ecosystem, leading to declining activity and a fragile ecosystem structure.

In contrast, Cygnus's development strategy recognizes that creator economy and data sovereignty are key to the sustainable development of future Web3 social platforms. In Cygnus's ecosystem, creators are not just producers of platform content but also important participants in the entire economic system. Cygnus empowers the creator economy model and reshapes user data sovereignty management, providing creators with a long-term, sustainable revenue channel that allows them to share in the value brought by the platform. At the same time, users' social data can also receive reasonable feedback and distribution, thereby enhancing the platform's long-term activity and loyalty.

Cygnus's emphasis on the creator economy and data sovereignty not only brings a stable group of creators and users to its platform but also ensures that its ecosystem can avoid similar dilemmas faced by TON.

• Account-Fi New Track: Converting Social Behavior into On-chain Assets

Cygnus's innovation is not only reflected in the Web3 Instagram Layer itself but also in the creation of a new track called Account-Fi, further transforming social behaviors into on-chain collateralizable assets. Account-Fi aims to convert users' social behaviors—such as liking, posting, interacting, collecting NFTs, and participating in the creator economy—into data that can be used for credit scoring and AI training, thereby generating real collateralizable assets in Web3. This allows Cygnus to not only surpass traditional social platforms but also to assign financial value to each user's behavior, promoting a deep integration of decentralized finance and the creator economy.

Through this model, Cygnus achieves a seamless integration of Web2 and Web3. This integration is not mere talk but is supported by actionable technology and economic models. Every interaction and creative act generates on-chain data, which can be converted into rewards and credit scores and traded in the market. Cygnus utilizes smart contracts and decentralized verification mechanisms to ensure platform transparency and data security.

Unlike many projects that rely on short-term market hype, Cygnus's Account-Fi model endows social behaviors with substantial financial value, and guarantees long-term sustainable development through decentralized verification and ecosystem building. Each user's social behavior is no longer just a simple interaction but an asset that can circulate, trade, and earn rewards on the blockchain. Additionally, unlike short-term traffic-driven projects, Cygnus's Account-Fi model gives social behaviors actual financial value, ensuring long-term sustainable development and providing users with real financial returns.

Cygnus Will Deepen Integration with Instagram for Mutual Growth

In the future, Cygnus will continue to leverage Instagram's features, constantly updating and innovating content to further promote interaction between creators and users, creating greater development space. Cygnus will also continue to develop the Account-Fi track, assigning financial value to social behaviors, making every interaction a collateralizable asset, and promoting a deep integration of decentralized finance and the creator economy.

Cygnus plans to combine advertising with creator support mechanisms to provide creators with more sources of income. Brands and merchants can publish ads on the platform, while creators earn corresponding rewards by interacting with these ads (such as displaying ads, participating in brand collaborations, etc.). Additionally, users can support creators not only through likes and comments but also by participating in advertising activities and purchasing products recommended by creators, further incentivizing creators' motivation to create.

Moreover, Cygnus will introduce novel methods such as virtual gifts, allowing users to support creators through gifting virtual items and tipping, with creators receiving rewards based on the support they receive. This interactive mechanism will greatly enhance the connection between creators and users, promoting the growth and quality improvement of platform content.

Through these innovative interaction and reward mechanisms, Cygnus provides creators with multidimensional revenue pathways, making creation no longer solely reliant on content consumption but rather obtaining continuous economic returns through the platform's diverse functions. This model not only provides more stable economic support for users and creators but also further reinforces the core value of Account-Fi—transforming social behaviors into tradable assets.

In summary, Cygnus is not only a bridge connecting users and creators but also an entry point into Web3. Through deep integration with Instagram, Cygnus promotes the fusion of social platforms and Web3. With continuous innovation and expansion of platform functions, Cygnus is expected to become an important part of the Web3 ecosystem, providing a new value exchange space for users, creators, and brands, and promoting the popularization and deep integration of Web3. Therefore, the combination of Cygnus and Instagram is not just a gimmick but a key step in the future development of Web3 social platforms.

Cygnus TGE Approaches: Opening a New Era of Web3 × Mainstream Social Media × Account-Fi

Cygnus is expected to hold its TGE in mid-2025, marking not only a new chapter in the platform's development but also the formal convergence of Web3, mainstream social platforms, and the Account-Fi track. Unlike traditional projects that rely on short-term traffic, Cygnus consistently adheres to a "user-centric" approach, focusing on a long-term sustainable development path. Through innovative ecological design, deep integration of the creator economy, and a redefinition of the value of user data, Cygnus is building a healthy, robust, and decentralized Web3 social network.

As the platform's native token, $CYGNUS has multiple functions, including payment, staking, governance, and ecological incentives, and will become a key value carrier connecting user behavior with financial returns within the Cygnus ecosystem. Whether in the creator economy or social assetization, $CYGNUS will play an important role in promoting user value release and stable ecological growth.

More importantly, Cygnus has not only completed a smooth transition from Web2 to Web3 at the technical and product levels but has also taken the lead in opening up the new Web3 track of Account-Fi—by on-chaining user behaviors, endowing every interaction, creation, and social relationship with financial attributes, making "the behavior itself" a tradable and collateralizable asset. This not only expands the economic boundaries of Web3 but also injects a new credit logic and incentive system into social networks.

Overall, the combination of Cygnus and Instagram is not a false prosperity but a redefinition of the Web3 social model. As the TGE approaches, Cygnus will provide more users, creators, and brands with new ways to participate and revenue mechanisms, promoting the global popularization and deep integration of Web3, and opening a truly sustainable, measurable, and value-creating new era.

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