BitMart CEO Nenter (Nathan) Chow

In this exclusive interview, BitMart's new CEO Nenter (Nathan) Chow shared the key factors that motivated his transition from traditional finance to Web3, as well as how to leverage his traditional finance background to strengthen BitMart's core competitiveness. Additionally, he introduced the platform's strategic plans in areas such as technological innovation, global market layout, and community building, and discussed the industry trend of the integration of AI and blockchain.

1. You have over 17 years of experience in traditional finance. What key factors prompted you to shift from traditional financial institutions to the Web3 space?

My motivation to transition from traditional finance to the Web3 space stems from a profound belief in the potential of decentralized technology to reshape the global financial system. During my 17 years in investment banking at institutions like JPMorgan and MUFG, I witnessed the advantages of traditional finance—scale, structure, and institutional trust—but also its limitations, such as barriers to inclusive finance. Web3, built on blockchain, offers a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities globally.

The opportunity to connect these two worlds is particularly appealing. My experience in leveraged finance, mergers and acquisitions, and debt capital markets has given me a deep understanding of capital flows and institutional needs, which is crucial for driving the scaled adoption of Web3. The vibrancy of the Web3 ecosystem and its potential for democratized finance inspired my transition. Joining Animoca Ventures allowed me to delve into this field and connect with innovators and governments; now, as the global CEO of BitMart, I am committed to leveraging my expertise to build a bridge platform to the new frontier of finance.

2. As a former partner at Animoca Ventures, how has your investment experience influenced BitMart's strategic vision for future development?

My experience as a partner at Animoca Ventures has profoundly shaped BitMart's strategic vision, emphasizing ecosystem building, strategic partnerships, and global connectivity. During my time at Animoca, I led global expansion and nurtured relationships with top project founders and investors, securing quality investment shares (for example, being the only Asian venture capital fund on the Monad Capital table). This experience highlighted the value of connecting regional ecosystems, particularly between Asia and the West, to unlock unique opportunities.

For BitMart, I envision a platform that not only facilitates trading but also serves as a cornerstone of the Web3 ecosystem. My investment background drives a strategy that promotes innovation through strategic alliances, such as collaborations with Paxos and Banxa, and supporting emerging projects through our Launchpad. Furthermore, our partnerships with Web3 support and accelerator programs in the MENA region demonstrate that collaborating with governments and accelerators can effectively drive adoption. My goal is to make BitMart a trusted partner for both institutional and retail users, empowering global communities through cutting-edge technology and localized engagement.

3. How do you define BitMart's positioning in today's highly competitive exchange market? What are its core competitive advantages and differentiation strategies?

BitMart's unique positioning is as a global user-centric platform that connects traditional finance with a decentralized future, serving over 10 million users across more than 200 regions. Our core competitive advantages lie in our robust security framework, technological innovation, and localized engagement. As founder Sheldon Xia emphasizes, security is the cornerstone of our operations—building a multi-layered defense system through mixed wallets, multi-signature technology, and partnerships with Fireblocks and Cobo to ensure user trust (which is crucial in the current market).

Our differentiation strategy focuses on user empowerment and community building. The "staking voting" mechanism (where users stake BMX tokens to influence the listing of new tokens) enhances user engagement. Additionally, our third-generation trading system processes 80,000 orders per second with only 2 milliseconds of latency, setting industry standards for speed and reliability. Unlike "one-size-fits-all" exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring a localized experience in regions such as the EU, the Middle East, and Latin America. By combining global coverage with customized services, BitMart has become a platform that embodies both innovation and inclusivity.

4. In your view, what are the most critical strategic goals for BitMart in the next phase?

BitMart's next phase has three key goals: technological innovation, global expansion, and community empowerment. First, we prioritize the integration of AI and blockchain to redefine the trading experience, with plans to launch smart analytics and automation tools by 2025 (as emphasized by our founder). Second, we are strengthening our presence in mature markets and high-growth regions like the Middle East and Latin America, expanding our influence through localized strategies and partnerships. Finally, we are committed to converting users into active participants through decentralized wallet strategies (planned for Q3 2025) and initiatives like "staking voting." These goals align with our mission—to build a sustainable and inclusive crypto ecosystem that empowers global users while maintaining security and innovation advantages.

5. Can you elaborate on BitMart's latest global growth strategies, such as the "Slippage Protection Program" and the "Global Community Partnership Program"?

BitMart's latest global growth strategies reflect our commitment to empowering users and community engagement. The "Slippage Protection Program" aims to address trading uncertainties; if slippage exceeds 0.05%, users will receive USDT compensation within an hour, ensuring confidence in volatile markets. This initiative reinforces our "user-first" brand image, prioritizing transparency and reliability.

The "Global Community Partnership Program" promotes decentralized participation by empowering local ambassadors to host events, share insights, and engage in platform building. By supporting nearly 100 offline events across Asia, Europe, and South Africa, we strengthen the balance between global and localized efforts. These initiatives enhance BitMart's brand image as an innovative exchange that listens to the community, aligning with our vision of building a free and sustainable crypto ecosystem.

6. How does BitMart's "Slippage Protection Program" differ from similar mechanisms in the market?

BitMart's "Slippage Protection Program" stands out due to its speed, transparency, and user-centric design. Unlike complex processes or delayed compensation mechanisms, our program compensates users in USDT within an hour if slippage exceeds 0.05%, ensuring immediate resolution. This rapid response, combined with clear standards, sets a new benchmark for trading trust. Additionally, the program is seamlessly integrated into our third-generation trading system, utilizing high throughput for real-time monitoring and response to slippage. By prioritizing user confidence and operational efficiency, BitMart's slippage protection becomes a proactive solution in the competitive market.

7. What are the core considerations and goals behind the launch of the "Ace Trader Program"? How does BitMart attract and incentivize top traders?

The "Ace Trader Program" aims to attract top traders through industry-leading incentives and a competitive environment. Core considerations include meeting the demands of high-volume traders for profit enhancement and recognition while aligning with BitMart's mission to drive trading innovation.

To attract top traders, we provide advanced tools such as our third-generation trading system (where ultra-low latency and high throughput are crucial for professional trading) and incentivize participation through exclusive benefits (such as premium market insights and personalized support). By combining cutting-edge technology with substantial rewards, the "Ace Trader Program" solidifies BitMart's position as the preferred platform for elite traders globally.

8. How does BitMart balance decentralized community building with brand consistency?

BitMart empowers local ambassadors to host events and gather feedback through the "Global Community Partnership Program," ensuring cultural relevance in diverse markets such as the Middle East and North Africa, Latin America, and the EU. To maintain brand consistency, we provide clear guidelines for ambassadors, emphasizing the core values of security, transparency, and innovation articulated by our founder. Regular training, unified communication channels, and brand materials ensure alignment with BitMart's identity. For example, the "staking voting" mechanism reinforces a user-centered brand in community engagement. By combining localized empowerment with a unified vision, BitMart has built a cohesive brand image that resonates with global users.

9. Based on your experience with Web3 support and accelerator programs in the MENA region, how do you view the differences in Web3 ecosystem development across different global regions?

Collaboration with Web3 support and accelerator programs in the MENA region reveals regional differences in Web3 ecosystem development. In the Middle East, government-led initiatives promote innovation and compliance through policy-making, standards, and interoperability frameworks, prioritizing institutional integration and public-private collaboration to cultivate fertile ground for Web3 innovation.

In contrast, North America and Asia rely more on private sector innovation—Western ecosystems are built through venture capital and grassroots projects (such as Animoca Ventures entering the competitive Monad Capital table), while Asia leverages dense networks of developers and users. For BitMart, this means collaborating with governments in the Middle East and North Africa to drive scaling, leveraging venture capital networks in the West to acquire projects, and activating community adoption in Asia, ultimately achieving a balanced global strategy.

10. How do you personally view the integration of AI and blockchain technology? What plans or initiatives does BitMart have in this area?

I believe the integration of AI and blockchain will fundamentally transform finance by enhancing efficiency, transparency, and personalization. The predictive capabilities of AI combined with the decentralized trust of blockchain can optimize operations, improve risk management, and provide customized experiences. As our founder stated, AI integration is a focus for 2025, potentially connecting digital assets with traditional finance.

BitMart is actively exploring this integration, planning to launch AI-driven smart analytics, automated trading tools, and personalized investment strategies by 2025. Our "BitMart Research Report" emphasizes the role of AI agents in optimizing DeFi and DAOs, positioning AI as a key component of Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry and provide intelligent solutions that empower global communities.

11. How do you assess the current trends in the cryptocurrency market? What industry developments are you most focused on in the coming year?

The cryptocurrency market in 2025 is characterized by the maturation of regulatory frameworks, increased institutional adoption, and technological integration. Stablecoins are becoming mainstream payment tools (such as our global dollar network in partnership with Paxos), and the tokenization of real assets and integration with the metaverse are also unlocking new opportunities, aligning with BitMart's vision of connecting the digital and physical economies.

I am particularly focused on three major trends: the integration of AI and blockchain (driving smart trading and governance), the clarification of market regulations in regions like the EU (supporting scaled operations), and the rise of meme-driven ecosystems (such as BitMart Research's analysis of the BNB chain). By maintaining BitMart's industry-leading position through technological upgrades, global expansion, and community-driven initiatives, we aim to stay at the forefront of the market.

Conversation with BitMart’s New CEO Nenter (Nathan) Chow: Technological Innovation, Global Expansion, and Community Empowerment

In this exclusive interview, BitMart’s newly appointed CEO, Nenter (Nathan) Chow, shares the key factors behind his transition from traditional finance to Web3, and how his background strengthens BitMart’s core competitiveness. He also outlines the platform’s strategic plans in technological innovation, global market expansion, and community building, while offering insights into emerging trends at the intersection of AI and blockchain.

1. With over 17 years of experience in traditional finance, what were the key factors that motivated your transition from traditional financial institutions to the Web3 space?

My transition from traditional finance to the Web3 space was driven by a profound belief in the transformative potential of decentralized technologies to reshape global financial systems. Having spent 17 years in investment banking at institutions like JP Morgan and Mitsubishi UFJ, I witnessed the strengths of traditional finance—its scale, structure, and institutional trust—but also its limitations, such as inefficiencies in cross-border transactions and barriers to financial inclusion. Web3, with its foundation in blockchain, offered a paradigm shift: a decentralized, transparent, and accessible framework that empowers individuals and communities worldwide.

The opportunity to bridge these worlds was particularly compelling. My experience in leveraged finance, M&A, and debt capital markets equipped me with a deep understanding of capital flows and institutional needs, which I saw as critical to scaling Web3 adoption. The dynamism of the Web3 ecosystem, coupled with its potential to democratize finance, inspired me to pivot. Joining Animoca Ventures allowed me to immerse myself in this space, forging connections with innovators and governments alike, and now, as BitMart’s Global CEO, I am committed to leveraging my expertise to build a platform that serves as a gateway to this new financial frontier.

2. As a former partner at Animoca Ventures, how has your investment experience influenced your strategic vision for BitMart's future development?

My tenure as a Partner at Animoca Ventures profoundly shaped my strategic vision for BitMart by emphasizing the importance of ecosystem-building, strategic partnerships, and global connectivity. At Animoca, I spearheaded global expansion and cultivated relationships with top project founders and investors, securing premium deal allocations—such as being one of the only Asian venture funds on Monad’s cap table. This experience underscored the value of bridging regional ecosystems, particularly between Asia and the West, to unlock unique opportunities.

For BitMart, I envision a platform that not only facilitates trading but also serves as a cornerstone of the Web3 ecosystem. My investment background informs a strategy focused on fostering innovation through strategic alliances, as seen in our partnerships with entities like Paxos and Banxa, and supporting emerging projects via our Launchpad. Additionally, my work with Web3 support and accelerator programs in the MENA region highlights the power of collaborating with government entities and accelerators to drive adoption. I aim to position BitMart as a trusted partner for both institutional and retail users, combining cutting-edge technology with localized engagement to empower communities globally.

3. How would you define BitMart's positioning in today’s highly competitive exchange market? What are its core competitive advantages and differentiation strategies?

BitMart is uniquely positioned as a global, user-centric platform that bridges the gap between traditional finance and the decentralized future, serving over 10 million users across 200 regions. Our core competitive advantages lie in our robust security framework, technological innovation, and localized engagement. Security, as our founder Sheldon Xia emphasizes, is the foundation of our operations, with a multi-layered defense system including hybrid wallets, multi-signature technologies, and partnerships with firms like Fireblocks and Cobo. This ensures trust, critical in a market facing heightened scrutiny.

Our differentiation strategies center on empowering users and fostering community. The “Stake to Vote” mechanism, where users stake BMX tokens to influence token listings, transforms customers into stakeholders, a game-changer in user engagement. Additionally, our third-generation trading system, processing 80,000 orders per second with a 2-millisecond latency, sets an industry standard for speed and reliability. Unlike one-size-fits-all exchanges, BitMart supports 90 fiat currencies and 11 languages, ensuring local relevance in regions like the EU, MENA, and LATAM. By combining global reach with tailored experiences, BitMart stands out as a platform that is both innovative and inclusive.

4. In your view, what are BitMart’s most critical strategic goals for the next phase?

BitMart’s next phase is defined by three critical strategic goals: enhancing technological innovation, expanding global reach, and deepening community empowerment. First, we are prioritizing AI integration and blockchain convergence to redefine trading experiences, with plans to roll out smart analytics and automated tools in 2025, as highlighted by our founder. Second, we aim to strengthen our presence in both regulatory-mature markets like the EU and high-growth regions like MENA and LATAM, leveraging localized strategies and partnerships. Finally, we are committed to transforming users into active stakeholders through initiatives like our decentralized wallet strategy, set for launch in Q3 2025, and programs like “Stake to Vote.” These goals align with our mission to build a sustainable, inclusive crypto ecosystem that empowers users worldwide while maintaining our edge in security and innovation.

5. Could you elaborate on BitMart's latest global growth strategy, such as the "Slippage Protection Plan" and the "Global Community Partner Program"?

BitMart's latest global growth strategy reflects our commitment to empowering users and promoting community participation. The Slippage Protection Program, launched to address trading uncertainties, compensates users in USDT within one hour for slippage exceeding 0.05%, ensuring confidence in volatile markets. This initiative enhances our brand as a user-first platform, prioritizing transparency and reliability.

The Global Community Partner Program fosters decentralized engagement by empowering local ambassadors to host events, share insights, and shape platform development. By supporting nearly 100 offline events across Asia, Europe, and South Africa, we strengthen our global-local balance. These initiatives elevate BitMart’s brand as a trusted, innovative exchange that listens to its community, aligning with our vision of building a free and sustainable crypto ecosystem.

6. How does BitMart’s Slippage Protection Program differentiate itself from similar mechanisms in the market?

BitMart’s Slippage Protection Program stands out through its speed, transparency, and user-centric design. Unlike similar mechanisms that may involve complex processes or delayed resolutions, our program compensates users in USDT within one hour for slippage of 0.05% or more, ensuring immediate relief. This rapid response, combined with clear eligibility criteria, sets a new standard for trust in trading. Additionally, the program is seamlessly integrated into our third-generation trading system, leveraging its high throughput to monitor and address slippage in real-time. By prioritizing user confidence and operational efficiency, BitMart’s program differentiates itself as a proactive solution in a competitive market.

7. What were the key considerations and objectives behind launching the “Elite Trader Program”? How does BitMart attract and incentivize top traders?

The Elite Trader Program was launched to attract and empower top traders by offering industry-leading incentives and fostering a competitive, rewarding environment. Key considerations included addressing the needs of high-volume traders for enhanced profitability and recognition, while aligning with BitMart’s mission to drive innovation in trading. The program offers an impressive 50% share of follower's profit, positioning it among the most lucrative in the industry.

To attract top traders, we provide advanced tools like our third-generation trading system, which ensures ultra-low latency and high throughput, critical for professional trading. We also incentivize participation through exclusive benefits, such as access to premium market insights and personalized support. By combining cutting-edge technology with substantial financial rewards, the Elite Trader Program reinforces BitMart’s commitment to being the preferred platform for elite traders globally.

8. How does BitMart balance decentralized community building with maintaining a consistent brand image?

Balancing decentralized community building with a consistent brand image is a delicate but deliberate process at BitMart. Our Global Community Partner Program empowers local ambassadors to engage users through events and feedback loops, fostering a sense of ownership and inclusion. This decentralized approach ensures cultural relevance in diverse markets like MENA, LATAM, and the EU. To maintain brand consistency, we establish clear guidelines for ambassadors, emphasizing our core values of security, transparency, and innovation, as articulated by our founder.

Regular training, centralized communication channels, and branded assets ensure alignment with BitMart’s identity. For example, our “Stake to Vote” mechanism engages communities while reinforcing our user-centric brand. By combining localized empowerment with a unified vision, BitMart creates a cohesive global presence that resonates with users worldwide.

9. Drawing from your experience with the Web3 support and accelerator programs in the MENA region, how do you perceive the differences in Web3 ecosystem development across global regions?

My work with Web3 support and accelerator programs in the MENA region, for example, revealed distinct regional dynamics in Web3 ecosystem development. In the MENA region, government-backed initiatives, such as those led by local authorities, establish standards and frameworks to ensure compliance, security, and interoperability. These efforts, exemplified by my collaboration on an investor workshop with Web3 support and accelerator programs in the MENA region, prioritize institutional integration and public-private partnerships, creating a fertile ground for Web3 innovation.

In contrast, regions like North America and Asia often rely on private sector innovation, with ecosystems built around venture capital and grassroots projects. My experience securing Animoca Ventures’ position on Monad’s cap table highlighted the competitive, deal-driven nature of the West, while Asia’s strength lies in its dense network of developers and users. For BitMart, these insights inform a tailored strategy: we can engage government entities in MENA for scalability, leverage VC networks in the West for deal flow, and tap Asia’s vibrant community for adoption, ensuring a balanced global approach.

10. What are your personal views on the convergence of AI and blockchain technology? Does BitMart have any related plans or initiatives in this space?

I view the convergence of AI and blockchain as a transformative force that will redefine finance by enhancing efficiency, transparency, and personalization. AI’s predictive capabilities, combined with blockchain’s decentralized trust, can streamline operations, improve risk management, and deliver tailored user experiences. As our founder noted, AI integration is a major focus for 2025, with potential to bridge digital assets and traditional finance.

BitMart is actively exploring this convergence, with plans to roll out AI-powered smart analytics, automated trading tools, and personalized investment strategies in 2025. Our BitMart Research report on AI agents underscores their role in enhancing DeFi and DAO applications, positioning AI as essential Web3 infrastructure. By investing in these technologies, BitMart aims to lead the industry in delivering intelligent, user-centric solutions that empower our global community.

11. How do you assess the current trends in the broader cryptocurrency market? Which industry developments are you most focused on in the coming year?

The cryptocurrency market in 2025 is marked by maturing regulatory frameworks, growing institutional adoption, and technological convergence. Stablecoins are gaining traction as mainstream payment mechanisms, as seen in our partnership with Paxos for the Global Dollar Network. Tokenization of real-world assets and metaverse integration are also unlocking new financial opportunities, aligning with BitMart’s vision of bridging digital and physical economies.

I am particularly focused on three developments: AI-blockchain integration, which promises smarter trading and governance; regulatory clarity in markets like the EU, enabling scalable operations; and the rise of meme-driven ecosystems, as highlighted by BitMart Research’s analysis of BNB Chain. BitMart is well-positioned to capitalize on these trends through our technological advancements, global expansion, and community-driven initiatives, ensuring we remain at the forefront of the industry.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。