From MicroStrategy to Prenetics: Bitcoin Goes Mainstream

Prenetics is following in the footsteps of crypto-forward organisations such as MicroStrategy and Japan's Metaplanet, but with a broader Crypto approach. Specifically, its approach extends beyond merely keeping Cryptocurrency in reserve.

The world's first healthcare organisation Prenetics Global Limited sets up a Crypto treasury. With a $20 million purchase of BTC, Prenetics became the first in the healthcare sector to implement a cryptocurrency treasury strategy.

The company said in a press release yesterday that it had paid $20 million for 187.42 BTC through a Kraken custody account, with each coin trading at an average price of $106,712. This most recent action contributes to the expanding trend of businesses using cryptocurrency assets for treasury.

Notably, the board of the company has authorised the allocation of the majority of its balance sheet, which is worth $117 million. Prenetics is also planning alpha-generating tactics and seeking institutional financing partnerships. These consist of yield generating, structured lending products, and derivatives trading. Andy Cheung, who was previously COO of OKEx, was appointed to Prenetics' Board of Directors, giving the company direct board-level oversight from one of the most seasoned executives in the cryptocurrency sector. According to Danny Yeung, CEO of Prenetics, the company's goal is to create the largest Crypto treasury in the medical field. He continued by saying that Prenetics is already putting in place the necessary framework to take the lead at the nexus of digital wealth and health over the coming ten years, while other healthcare organisations are still attempting to comprehend Cryptocurrency.

The Blockchain Group purchased an additional 182 BTC and now has 1,653. Helium Ventures $HEV.AQ held a general meeting and authorised the following actions: (1) the establishment of a bitcoin treasury, (2) the issuance of additional Ordinary Shares, and (3) the change of the Company's name to VaultZ Capital. Soon, there will be a new to digital treasury.

Which Big Companies Are Going All‑In on Bitcoin Treasuries?

MicroStrategy is the market leader with around 592,100 BTC, pushing over 60 corporations, including GameStop and Trump Media, to invest in digital assets. To create one of the biggest corporate crypto reserves among NYSE-listed companies, DDC Enterprise has secured up to $528 million. Political power is highlighted by Trump Media & Tech, which raises $2.3 billion for cryptocurrency reserve registration and has its SEC registration deemed valid. Chasing the race for crypto reserves, sports and cafes are also not far behind. The Spanish coffee company Vanadi Coffee has added 20 more BTC to its collection. The firm currently has 30 BTC in total.

In addition to owning cryptocurrency, Paris Saint-Germain is going one step further by pledging to invest in crypto-focused firms . The integration of Crypto Sports may undergo a sea change as a result of this action, and more teams may decide to include digital assets or other cryptocurrencies in their treasury management.

Corporate Bitcoin Treasury Investments Surge Globally

Cryptocurrency reserve accumulation is becoming a mainstream strategy for crypto-first firms, with over 80 non-crypto companies managing around 3.4% of all circulating BTC. GameStop, Genius Group, and Standard Chartered are among the companies that have joined the "bitcoin standard," aiming to hold crypto reserves alongside cash on the balance sheet. The trend extends globally, with Metaplanet raising nearly $5.4 billion to acquire up to 210,000 BTC by 2027 through bonds and equities.

How cryptocurrency treasury strategy is influencing Cryptomarket Fluctuation

The Bitcoin reserve Strategy revolution started by strategy. Companies all over the world are now following their example as it spreads throughout the planet. Treasuries by Treasuries, Bitcoin is being consumed. Standard Chartered warns that these moves expose companies to steep risk, as they may sustain losses if it falls below $90K. Despite volatility, indications of public adoption and ETF inflows have contributed to Bitcoin's price rising past $105,000.

Analyst projections suggest that prices could increase to $145,000, but the future is still uncertain. Inflation hedge, market leadership signals, strategic finance tools, and planned cash flow are just a few of the many ways that Bitcoin can be used in company treasuries. However, because there are no standardised frameworks, issues with auditability and transparency continue to exist.