$ZORA surged nearly 10 times over a continuous 20-day period, reaching a historical high on August 12, with a 24-hour increase approaching 50%, and a circulating market cap nearing $480 million. This may be attributed to the launch of perpetual contracts on Binance, or perhaps the combined user momentum and trading volume after the integration of the Base App. The strong rise and Coinbase's proactive promotion even led some community members to jokingly refer to it as having been "officially adopted" as an official token.

Regardless of the driving factors, this round of growth, along with the previous debate between the founders of Base and Solana on this issue, has once again brought the focus on "content/creator coins" to the forefront. What exactly has it done? What opportunities can we find within its ecosystem?

Is Zora's rise driven by "content" or institutional push?

Zora's new paradigm is that every creator has 1 Creator Coin (total supply of 1 billion, with 50% vesting linearly to creators over five years); at the same time, each post is also a "content coin," with its pool paired with the creator coin and then with $ZORA. To reduce the three-step exchange friction of "USDC → content coin," Zora has introduced solutions like 0x aggregation on the routing side to enhance the efficiency of liquidity access from fiat to content assets. Creators take a 1% fee from each transaction, establishing a direct incentive for continuous creation.

The benefit of this model is that, compared to platforms like Pumpfun that need to "carefully plan" to create a situation and then pull out some wealth-effect coins to attract "attention," Zora's approach is different. Their strategy is to "first increase the quantity," making it seem less "burdensome" to issue coins. Issuing a post is equivalent to issuing a coin, and since each "post/coin" is paired with the creator token, the "value of content" gradually increases under the overall account. This has allowed Zora to issue over 2 million coins in a short time, and its trading pairs with Zora have led to an explosive increase in Zora's adoption rate.

The chart shows that Zora's adoption is positively correlated with its price increase, source: Messari

Pumpfun has currently issued about 12 million tokens, with a daily increase of about 20,000 to 30,000 tokens. In contrast, Zora has issued 2 million tokens, with a daily increase of about 35,000 to 55,000 tokens. Pumpfun's daily active users (DAU) remain above 100,000, while Zora currently has only 35,000 creators (with a DAU of 10,000 to 20,000), resulting in a tenfold difference in the token production ratio per user between the two. Although this is not comprehensive, it suggests that, based solely on token quantity, Zora generates an internet effect that is ten times greater than Pumpfun for each new user.

In the past month, with the release of the new Base App, it has gradually integrated Zora, Farcaster, and Noice, with Zora responsible for "turning content into tradable assets" (Creator Coin / Post Coin), and Noice handling "social distribution and tipping" (USDC/multi-currency tips, direct payments within the timeline). Together, they form a closed loop of "creation—distribution—monetization" within the same user interface of Base.

After integrating Zora into the Base App, creators can mint, trade, and receive payments without needing to switch platforms; Noice announced on July 27 that it has integrated Zora, providing a lightweight monetization mechanism of "one like, one tip." The combined effect compresses the previously scattered links of "posting/wallet/DEX/tipping tools" into a single entry point, improving conversion rates and retention.

On one hand, there is an increase in dissemination channels; on the other hand, the creator system is being improved. Additionally, Zora and Base officials are actively recruiting artists and content creators from outside the circle to join the platform. SamandColby's COO, Kong Pham, revealed that some large Web2 content creators with significant fan bases are soon to flock to Zora and Farcaster.
A series of actions have significantly increased Zora's MindShare on social media (by 1456%), and in this era where "attention" equals "opportunity," Zora seems to have found a growth method beyond "pump and dump," which is cost-free monetization (as seen in the overwhelming tweets on X about Base system creators earning money through posting).

In addition, Zora's influence distribution channels are numerous, with multiple platforms already integrating Zora's content coin dashboards or indicators, including the metrics launched by indexy (top 20 influential tokens/creators on Zora), Zoracle, Matcha, Zora Terminal, TBD, etc. The founder of Loudio, Slayed, also announced plans to establish an index fund for Zora, creating a DAO to increase dissemination channels for co-creators.

What tokens are in the ecosystem?

zxbt

This is a "self-sufficient AI artist" project created by former Wall Street high-frequency trader and AI Builder dev0xx, generating an original artwork daily and automatically minting the corresponding content coin and NFT without human intervention. The key lies in the process and ideas behind its creation, which are distributed daily along with the final work. A recent interesting update is that Messari researcher Jake "@immutablejacob" suggested the artistic style direction for the next piece on Twitter, sharing a Van Gogh-style painting. The AI creator dex0xx stated, "ZXBT was initially very stubborn, but as the community demanded more diversity, it evolved. In this article, @zxbt_agent directly tagged a user in the description, sharing who influenced his art. In my view, the influence on the style of each piece should be allocated based on the influencer's impact."

This means that each token/work issued can be further disseminated through the "suggestions or promotions" of more influential individuals, with the Messari researcher being one example. zxbt itself can drive its artistic works through more influential aesthetics, and all transformation processes can be seen on the official website and platform.

zxbt reached a market cap of $18 million, currently valued at $13.8 million, with a trading volume of $290,000 in the last 24 hours and 1,400 holders.

FakeTaxi

Founded in 2013 by Jonathan Todd and Lew Thomas, the well-known adult content brand FakeTaxi launched its first Creator Coin, $FakeTaxi. The official statement indicates plans to migrate exclusive content to the Zora platform, replacing traditional social media platforms. By holding a specific Zora NFT and burning a certain number of tokens, users can receive benefits such as voice greetings from actors, custom selfies, exclusive behind-the-scenes videos, and even signed physical items. $FakeTaxi aims to create continuous consumption scenarios through tokens, forming a natural deflationary drive and creating a new interactive experiment that deeply integrates adult entertainment with the Web3 fan economy.

Theoretically, this is not the first "collaboration" between the two fields, but some community members believe that the successful business logic of OnlyFans can serve as a cautionary tale for content platforms like Zora. This collaborative logic may also serve as a template for other related field projects or creators entering Zora.

FakeTaxi reached a market cap of $12.5 million, currently valued at $7.36 million, with a trading volume of $148,300 in the last 24 hours and 1,184 holders.

Visualize Value

Visualize Value is a content and education platform operated by Jack Butcher, the initiator of the well-known art NFT projects Opepen and Checks VV. Essentially, it serves as a platform for the dissemination of his artistic thinking, teaching people how to communicate ideas using graphic language through minimalist and insightful visuals. It is used to explain abstract concepts such as mental models, philosophical ideas, and efficiency tools.

Visualize Value reached a market cap of $16 million, currently valued at $5.03 million, with a trading volume of $30,000 in the last 24 hours and 2,073 holders.

11AM

11AM is a live show promoted by Seed Club, hosted by @thattallguy and @joshcrnls. The name "11AM" refers to the show airing live from Monday to Friday at 11 AM ET. The show emphasizes "Early to narratives. Earlier to founders. Front-run the future," meaning they are eager to engage with new creators and concepts before trends form. The program often invites industry experts, founders, and developers to discuss the latest trends in Web3 and the creator economy, covering topics such as the Web3 creator economy, memecoins, creator coins, decentralized social media, and on-chain communities.

11AM reached a market cap of $2.2 million, currently valued at $1.83 million, but has low on-chain liquidity, with only 317 holders.

Zora's recent surge, whether catalyzed by capital or driven by product, reflects the same trend: content is becoming the core entry point for on-chain liquidity. From Zora's initiation to creator tokens and the tokens created by creators, the interconnected "layered market," combined with the triad of creation, distribution, and monetization as circulating credentials, has altered Zora's valuation and narrative in the market.

From the algorithmic aesthetics of zxbt to the adult entertainment experiment of FakeTaxi, and the social content extensions of Visualize Value and 11AM, these projects are not only a microcosm of the Zora ecosystem but also a possible blueprint for the future of the Web3 content economy. The next thing to be amplified may not be the market of a single token, but rather the comprehensive explosion of the entire creator economy on-chain.

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