While the cryptocurrency market in Latam shows itself to be concentrated between traditional cryptocurrencies and stablecoins, this might have started to change. The “Crypto Landscape in Latin America – First Half 2025” report, issued by Bitso, one of Latam’s largest crypto exchanges, shows that while bitcoin is still king in the region, XRP climbed as a dark horse, surpassing more traditional options.

The report, which analyzes the behavior of customers in Argentina, Brazil, Colombia, and Mexico, where Bitso has direct operations, found that bitcoin is still part of 54% of all the portfolios in the region. Nonetheless, XRP managed to overcome ether, becoming the second most held asset by investors, present in 12% of all accounts custodied by Bitso.

Ether comes in a close third with 11%, while stablecoins and local currencies reached 12%. Other cryptocurrencies, such as SOL and memecoins, are present in less than 5% of Latam’s portfolios.

Coincidentally, XRP adoption is stronger where BTC is weaker, in countries like Mexico ( BTC 55% vs. XRP 13%) and Colombia ( BTC 49% vs. XRP 10%).

Regarding cryptocurrency acquisitions, stablecoins continue to lead, comprising 46% of all purchases across the region, up from 39% in 2024, with the two main stablecoins, USDC and USDT, evenly matched at 23%.

Explaining the rising trend of stablecoin adoption in Latam, Bitso states:

The continued growth of these assets is likely a consequence of the increase in real-world use cases in Latin America.

In Argentina, stablecoins were involved in 85% of all crypto purchases made in the country, with USDT leading the charge (78%). “Economic instability and cultural preference for the U.S. dollar explain this, along with Bitso’s 24/7 availability of digital dollar purchases,” the report concludes.

Read more: Bitso Report Shows Argentines Leading Stablecoin Adoption in Latam

Read more: Bitso Cryptocurrency Latam Report: Stablecoin Adoption Rises, Bitcoin Popularity Dwindles

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