Author: Zz

In August 2025, according to data from Defillama, Pump.fun generated over $8.58 million in revenue in just one week, holding a 67.9% market share as the leading platform on Solana. However, a research report titled "The 2025 Rug Pull Report" by Solidus Labs states that despite the massive scale of the Meme coin market, its ecosystem exhibits high risks and a high failure rate, with 98.6% of projects ultimately going to zero.

For the vast majority of Meme creators, they generate viral content but are unable to share in the substantial economic benefits it brings, leading the market to become a "graveyard of creator value." Bags has identified the key contradiction and is addressing it.

Mechanism Breakdown and Innovations

Bags provides a new model for the issuance and trading of Meme coins by improving the revenue methods for Meme creators, the social experience for users, and the entry trading process.

Automatic Revenue Distribution Mechanism:

In traditional models, Meme creators struggle to benefit from viral dissemination. Bags has introduced an innovative revenue distribution mechanism called the "Income Assignment feature." This feature allows the community to preset the original creator's wallet as the beneficiary when issuing tokens, automatically distributing transaction fees to the creator.

Taking the classic Meme "Nyan Cat" as an example, the $NYAN token sets the wallet of the original creator Chris Torres as the revenue address, allowing him to continuously receive transaction shares without his involvement. This "passive income" model breaks through the limitations of Pump.fun, which requires creators to personally issue tokens, enabling creators who are not interested in cryptocurrency to still earn real income.

However, this unsolicited "forced dividend" poses legal compliance risks. In some jurisdictions, this mechanism may be classified by regulators as a form of securities issuance or investment contract. Additionally, it could lead to legal disputes regarding intellectual property or portrait rights.

Integrated Social Features:

Bags seamlessly integrates group chats with trading, allowing users to see friends' purchasing activities in real-time, turning community discussions into trading volume instantly. Compared to the single-functionality of Pump.fun, this "chat-and-buy" model has stronger user stickiness and virality.

However, closed group chats can create information silos, making it difficult for rational or warning voices from the outside to enter. This amplifies FOMO emotions and exacerbates speculative bubbles.

Lowering Barriers to Entry:

The platform supports various payment methods, including Apple Pay and Coinbase, significantly lowering the barriers to participation. From discovering interesting Memes to completing transactions takes only a few minutes, far surpassing the convenience of traditional DeFi applications.

The explosion of Meme coins requires external traffic, and Bags' low-barrier strategy precisely meets this demand. However, a large influx of inexperienced users lacking risk awareness can easily suffer losses during volatility and may lead to excessive speculation in the ecosystem.

Bags has built a more complete Meme coin ecosystem through these three points, but it still needs to carefully balance compliance and speculative risk control.

Market Competition Landscape

In the competition among Solana issuance platforms, Bags targets the weaknesses of Pump.fun: lack of mobile support, insufficient social features, and low creator friendliness.

• Pump.fun holds a 67.9% market share with substantial revenue, but users face high risks and a high failure rate; it lacks a mobile application and has been involved in internal controversies and events such as being blocked by the UK's Financial Conduct Authority (FCA).
• According to Defillama, Bags has an 11.6% market share with a 7-day revenue of $3.95 million, surpassing Letsbonk, with its mobile application and social features significantly enhancing user experience.
• Letsbonk, backed by Raydium and BONK, once held a 55.2% trading share but overall lacks mobile support and a revenue distribution mechanism.

The core of the competition lies in how Bags targets the weaknesses of Pump.fun. Although Pump.fun occupies a massive market share, its dominance comes with fatal flaws for creators. Furthermore, Pump.fun lacks a mobile application, which is precisely Bags' strategic focus—attracting users who value community and fair economics through a mobile-first, socially native, and creator-friendly model.

Marketing Case: Bags Acquires Dogwifhat for $800,000

In early 2025, according to Decrypt, Finn acquired Dogwifhat (a knitted hat worn by a dog) for 6.8 BTC (approximately $793,000). The funds came from the platform token "BuytheHat" (BTH) transaction fees, with some from personal funds.

After acquiring the hat, Finn replaced the Bags official logo with a hat-wearing version and immediately launched his strategy: a $250,000 reward for the first Meme coin on the Bags platform to break a $10 million market cap, igniting community speculation and creative enthusiasm.

As expected, within 10 hours after the auction, the market cap of BTH skyrocketed from $1.62 million to $6.37 million, nearly quadrupling in value, validating the power of this approach.

Through the combination of "hot events + financial incentives," Bags aims to create a growth flywheel: marketing attracts traffic, traffic generates transactions, transactions feed back to creators, and creators attract more users.

This approach essentially reflects Bags' business model. The revenue from the $NYAN token flows to the creator of Nyan Cat, while the creator of Trollface also receives compensation through a similar mechanism. Even if these creators are hesitant about cryptocurrency, they cannot refuse the passive income in real money.

Risks and Challenges

The key issue for Bags is that front-end innovation is built on a foundation of back-end opacity. As a platform handling user funds, Bags lacks the most basic technical transparency—there is no white paper, technical documentation, or roadmap, and its smart contracts have not been audited by third parties, leaving users unable to verify the platform's security.

This lack of transparency may be a deliberate choice. In the fast-paced world of Meme coins, audits and documentation can slow down iteration speed. Bags has opted for a high-risk strategy of "seizing the market first, then improving compliance," which can quickly capture market share but places users at risk.

Also concerning is that Bags' operational model bears some similarities to Pump.fun, which has seen 98.6% of its projects identified as fraudulent. This similarity raises serious doubts about the quality of projects on the Bags platform. Additionally, the entire project's value is highly dependent on founder Finn; if Finn leaves or encounters issues, the ecosystem could collapse instantly.

Despite receiving praise for its interface design, the actual user experience is fraught with problems. Many users report severe performance lags and input delays, which are fatal flaws for a platform emphasizing transaction speed. Additionally, some users claim they cannot withdraw funds, and the groups are filled with spam and suspicious content. These issues not only affect the trading experience but also expose potential risks in content management and fund security, making the platform a breeding ground for malicious activities.

In Conclusion: Future Outlook

The future of Bags may hold three possibilities:

Optimistic Scenario: Resolve technical delays, release audit reports, become the preferred platform for Web2 creators entering Web3, and establish a community-based moat.

Pessimistic Scenario: Security vulnerabilities or regulatory crackdowns could destroy the platform's reputation, leading to catastrophic losses for users.

Intermediate Scenario: Carve out a sustainable niche market among specific user groups that value social interaction and storytelling.

The future of Bags may depend on its ability to find a balance between attracting users with innovative features and ensuring the basic security of user assets.

(This article is for reference only and does not constitute investment advice.)

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