The Austrian cryptocurrency platform Bitpanda has officially entered the UK market, planning to make the UK one of its top three markets within the next two years.
This expansion includes its retail investment application and the corporate business unit Bitpanda Technology Solutions, which provides banks and fintech companies with the ability to conduct cryptocurrency trading through white-label services. Bitpanda stated that UK investors can access over 600 cryptocurrency assets through its application.
Lukas Enzersdorfer-Konrad, co-CEO of Bitpanda, noted in an interview with Cointelegraph that the company will "rapidly expand our retail business" and collaborate with UK financial institutions to launch cryptocurrency products using the company's infrastructure. In this process, Bitpanda will face established competitors such as Binance UK, Coinbase, Kraken, Crypto.com, and Gemini, which already hold a strong share in the UK retail market.
As part of its launch, Bitpanda has signed a multi-year partnership agreement with Arsenal Football Club, becoming its "official cryptocurrency trading partner." The brand will appear on the team, at the stadium, and across digital channels, and will conduct related activities to educate Arsenal's global fanbase of over 100 million about digital assets and responsible investment knowledge.
Before entering the UK market, Bitpanda had obtained multiple regulatory licenses in Austria, Germany, France, Italy, and Spain, providing services to clients in the European Economic Area and other licensed regions. The company received approval from the UK's Financial Conduct Authority (FCA) in February and made localized adjustments to its products for several months before the launch on Thursday.
The UK has made relatively slow progress in cryptocurrency regulation. The Digital Currency Research Institute under the Official Monetary and Financial Institutions Forum (OMFIF) recently pointed out in a blog that the UK has lost its early advantage in the blockchain finance sector and warned of the risk of losing its status as a leading global financial center.
The article cites the FCA's plan to release a "Cryptocurrency Roadmap" in November 2024, which will introduce related rules on market abuse, listing, prudential requirements, and stablecoins in phases.
As the consultation will begin at the end of 2025, the final regulatory details and comprehensive licensing system are expected to be implemented by the end of 2026. Compared to regions with established regulatory frameworks, the UK cryptocurrency industry is currently in a state of uncertainty.
However, the slow regulatory pace has not deterred cryptocurrency companies from investing in the UK. Even without a complete licensing system in place, major global platforms like Coinbase, Kraken, and eToro have solidified their market presence in the UK through existing anti-money laundering compliance registration channels.
In contrast, the EU's Markets in Crypto-Assets (MiCA) regulatory framework will fully take effect by the end of 2024. This framework establishes unified categories and rules for tokens, stablecoins, and service providers across member states. In the US, the GENIUS Act (Federal Stablecoin Regulation Act) was signed into law by President Trump on July 18.
Other jurisdictions are also continuously improving their digital asset regulatory frameworks. In June 2024, the United Arab Emirates issued regulations for payment token services, further standardizing the application scenarios and compliance requirements for digital assets; Hong Kong introduced a new stablecoin licensing system and issued a third batch of green bond tokenization products under a broader fintech strategic framework in July 2025.
Enzersdorfer-Konrad stated in an interview with Cointelegraph that clear regulations bring confidence. "The UK has the talent, capital, and international reputation to drive responsible crypto innovation, but this requires clear and forward-looking rules. The sooner clarity arrives, the sooner the UK can become a leader in the global crypto space."
Related: Reports indicate that Vietnamese police have uncovered a multi-billion dollar cryptocurrency Ponzi scheme behind Paynet Coin.
Original article: “Bitpanda Launches in the UK, Sets Two-Year Growth Target”
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