Author: KarenZ, Foresight News

At 09:53 Beijing time today (August 21), renowned rapper Kanye West announced a major update on Twitter, stating, "YEEZY MONEY IS HERE, A NEW ECONOMY, BUILT ON CHAIN," marking the launch of a new project, and included a link to the official website money.yeezy.com. Notably, the accompanying image in his tweet also revealed the contract information for the YZY token for the first time.

Once the news was released, the market capitalization of the YZY token experienced explosive growth, soaring from around $200 million to a peak of $3.1 billion, before currently settling back to about $2 billion.

In the early stages of the event, some community members raised concerns about the security of Kanye West's Twitter account, speculating that it might have been hacked. However, as the Moonshot platform officially launched the YZY token, and Kanye West confirmed the authenticity of YZY through a video posted on Twitter, the related controversies gradually subsided.

YZY Token Economics

The core concept of YZY MONEY is to create a financial ecosystem that empowers users to control all rights and free themselves from the constraints of centralized authority, with YZY serving as the foundational currency for all transactions within this ecosystem.

The design of the YZY token economics is as follows: a total supply of 1 billion tokens, with 10% allocated for liquidity provision and 20% designated for public supply.

Yeezy Investments LLC will receive 70% of the token supply, which will be released in phases to prevent early sell-offs. The specifics are as follows:

• 30%: 3-month lock-up period (cliff) + 24-month vesting
• 20%: 6-month lock-up period (cliff) + 24-month vesting
• 20%: 12-month lock-up period (cliff) + 24-month vesting

Currently, YZY has opened trading pairs with USDC on the liquidity management platform Meteora within the Solana ecosystem.

According to the official website, the project has deployed a total of 25 YZY contract addresses, with only one being a randomly selected official contract. This move reduces the probability of correctly identifying the contract address to 1/25, aiming to effectively guard against sniper attacks. Additionally, the project utilizes Jupiter Lock for on-chain locking and distribution management of the YZY token.

Composition System of YZY MONEY

According to the official website, YZY, YE PAY, and YZY CARD are independent entities with different purposes.

Specific roles are as follows:

• YZY is the foundational currency supporting all transactions within the YZY MONEY ecosystem.
• YE PAY is a cryptocurrency payment processor that accepts credit card and cryptocurrency payments.
• YZY CARD supports the use of YZY and USDC globally and may be used for consumption within the brand ecosystem.

Risks and Controversies

The YZY token, launched by Kanye West as a product combining his personal IP with cryptocurrency, has attracted widespread attention from the market and community. It reflects both the influence of celebrity effects in the crypto space and the underlying controversies and risks:

• High Centralization: The distribution structure of the YZY token shows a high concentration of holdings, with Yeezy Investments LLC holding absolute dominance (70% of the tokens), while the liquidity and public supply portions together account for only 30%.
• Ambiguity of Ecosystem Implementation: Although the project has proposed concepts such as "YZY MONEY financial system," "YE PAY," and "YZY CARD," it currently remains at the descriptive stage on the official website, lacking specific technical details, partner information, or a timeline for implementation.
• Investment Risks: The official website clearly states that YZY is not an investment opportunity or security.
• Market Hype Driven by Celebrity IP and Short-term Effects: The explosive growth in market capitalization of the YZY token is primarily driven by Kanye West's global influence. As an iconic figure in both the rap and fashion industries, his personal IP naturally attracts fans and speculators quickly, creating short-term market hype. However, most past celebrity tokens (like LIBRA) have collapsed after a surge in popularity, and YZY faces similar scrutiny.
• Kanye West's past controversial statements and actions (such as extreme remarks and fluctuating business decisions) also add uncertainty to the project.

Kanye West's Connection to Cryptocurrency

Kanye West is not new to the cryptocurrency space. Back in February 2025, he announced plans to launch a meme coin called YZY, intended as the official currency for his Yeezy brand.

Subsequently, Kanye West publicly stated that he was learning about Bitcoin from crypto KOL Ansem.

Prior to this, several tokens related to YZY had emerged in the community, all regarded as "community-driven tokens" or "impostors." Kanye West's recent actions have officially confirmed the launch of the official version of the YZY token.

Currently, YZY is still in its early stages, and its success depends on actual utility (such as payments for Yeezy products), community support, and Ye's execution capability. The long-term value of crypto projects relies on real-world application scenarios; if the ecosystem fails to deliver, the token may become merely a speculative tool. For ordinary investors, it is essential to be wary of the "fan filter" leading to irrational following, fully recognizing the volatility of the cryptocurrency market and the speculative nature of such projects, and to make cautious decisions.

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