Brazil’s Itau Asset Management Launches New Crypto Arm

Itau Asset Management, Brazil’s largest hedge fund, is making strides in the crypto space by launching a unit focused on digital assets. This new division will develop mutual funds, ETFs, custody services, and staking strategies centered on digital assets.

This initiative builds on its previous crypto efforts, including a Bitcoin ETF and a retirement plan that includes digital currency exposure. It highlights the growing significance of cryptocurrencies in Brazil's financial landscape.

Itau Asset Management Launches New Unit

According to a recent report , Itau Asset Management is creating a dedicated cryptocurrency division led by João Marco Braga da Cunha, a former executive at Hashdex. Cunha remarked, “The crypto asset segment has unique characteristics for generating alpha. It’s a relatively new market that creates major opportunities due to its volatility.”

This move enhances the hedge fund’s existing cryptocurrency offerings. The firm lets clients buy and sell digital currencies through its mobile app, which includes pairs like Bitcoin, Ethereum, Solana, and USD Coin. The bank also offers in-house custody services for secure fund management.

The new division will offer various products, such as fixed-income instruments and higher-risk strategies like derivatives and staking-based funds. These products will be managed within the firm's mutual fund structure, which currently oversees 117 billion reais ($22 billion) across 15 investment desks.

Brazil Ranks 10th

This recent development supports Brazil’s goal of expanding its cryptocurrency market. The country has taken steps to improve its digital currency landscape.

According to Chainalysis’ “2024 Global Crypto Adoption Index,” Brazil ranks 10th in virtual currency adoption. Driven by increasing interest in cryptocurrencies, the government has taken a forward-thinking approach to the sector, introducing clear regulations in 2023.

After Brazil established its first comprehensive law in June 2023, which set rules for virtual currency service providers and granted oversight to the central bank, Itaú Asset Management quickly broadened its services. In December 2023, the bank introduced token trading for retail clients through its mobile app, initially offering Bitcoin and Ethereum while managing cryptocurrency custody directly.

The country is also exploring the opportunities of a Bitcoin Reserve . Last year, lawmaker Eros Biondini introduced a bill to accept Bitcoin as a national reserve, highlighting its potential benefits.