The 2025 F1 Italian Grand Prix concluded in Monza, a track renowned as the "Temple of Speed," once again becoming the focus of the world. Verstappen and the Red Bull team left almost no opportunities for their competitors, setting a new record for the fastest lap in F1 history with a time of 1:18.792 during qualifying, achieving an average speed of 264.6 km/h. In the race, he completed the entire distance in 1 hour, 13 minutes, and 24.325 seconds, with an average speed of 250.7 km/h, creating the fastest race record in history.

This "record-level performance" not only wrote a new chapter in competitive sports but also made F1 a hot topic of public discussion once again. The Italian Grand Prix is traditionally one of the most-watched races of the season, with official data showing that over 80 million viewers worldwide watched the race through broadcasts, and related topics on social media saw a 30% increase in views within 48 hours after the race.

This indicates that the victory in Monza was not just a moment of glory for the driver and team but also a global event combining brand and event narratives. F1 is increasingly showcasing its "dual attributes": on one hand, it represents extreme sports, and on the other, it serves as a super stage for commercial brands.

Due to this unique stage effect, F1 has become a key sponsorship area for cryptocurrency exchanges. In recent years, well-known platforms like OKX and Crypto.com have entered the F1 arena, investing substantial sponsorship funds. The partnership between OKX and McLaren is one of the notable cases, with the OKX logo frequently appearing on the team's car livery during race broadcasts, bringing significant brand exposure to the platform.

Crypto.com chose the path of event naming, becoming an official partner of F1 to enhance its brand influence through its global positioning. For exchanges, the alignment of F1 with their brand narratives is very high: speed, innovation, and a sense of technology almost completely overlap with the core values of the cryptocurrency industry. Meanwhile, F1's international gene aligns perfectly with the global market layout of exchanges.

Every F1 event is held in different countries, allowing sponsors to bring their brands into local markets, achieving precise communication effects. Behind these collaborations is the inevitable choice of exchanges seeking differentiation in competition—not only competing on product depth and technical experience but also occupying users' minds at the brand level.

Among numerous sponsorship cases, Red Bull's stable performance makes it the most valuable partner. Verstappen has maintained a world champion level for several seasons, with the potential to reach the podium in every race, meaning partners can almost continuously gain exposure throughout the season. The victory in Monza is particularly symbolic: it is not only another win for the team but also a record of "fastest lap + fastest race" written into history.

In this context, Red Bull's partner brands naturally gain value associated with "records and championships." Gate's choice to collaborate with Red Bull is based on this long-term strategic consideration. For a digital asset platform deeply engaged in the global market, the 24/7 market operation and high user sensitivity to efficiency and security align closely with the speed and precision of the F1 track.

Gate's logo appears in core areas such as the rear wing of the Red Bull car, not only providing brand exposure to a global audience but, more importantly, naturally integrating the brand with the narrative of "extreme speed" and "stable victory." Compared to the different layouts of competitors like OKX and Crypto.com in F1, Gate's choice appears more precise: by binding with the championship team, it deeply ties its brand positioning with Red Bull's speed narrative, which is not just a short-term marketing move but a long-term strategy that matches industry trends.

Although F1 sponsorship can bring extremely high exposure, the real competition goes beyond the track. OKX conveys a youthful and innovative image through McLaren, Crypto.com strengthens its global influence through event naming, while Gate positions itself within the "speed narrative" and "championship value" by binding with Red Bull.

Different strategies reflect the exchanges' varying understandings of the future: some emphasize scale effects, some emphasize market coverage, while others focus more on precise narratives. The real test lies in who can convert these short-term highlights into long-term user trust. F1 provides a world-class communication stage, but the ultimate outcome depends on whether exchanges can integrate sports narratives with their own ecosystems.

In the future, we may see more cross-industry attempts: from co-branded NFTs to fan interaction platforms, and on-chain payment scenarios, the combination of F1 and the cryptocurrency industry is far from over. For the industry, the record in Monza is just a starting point, reminding us that in an era where speed and narrative coexist, the true winner is the one who can transform extreme performances on the track into long-term value in the market.

Related: Backpack EU receives approval from the Cyprus Securities and Exchange Commission, derivative platform officially launched.

Original article: “Red Bull Wins Again at F1 Italian Grand Prix, Behind Verstappen's Record: How Exchanges Race to Capture Traffic and Mindshare from the Track?”

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。