Blockchain-based payment innovation is gaining momentum as financial institutions increasingly look to digital assets for real-world applications. At the recent PAY360 Awards, organized by the Payments Association, Ripple received top recognition. Sponsored by Thunes Payments, the award acknowledged Ripple’s achievements in improving cross-border transaction efficiency through the use of digital assets.

Cassie Craddock, Ripple’s managing director for the UK and Europe, explained on social media platform X on Oct. 6 that the recognition highlights the practical impact of digital asset technology. She stated:

Ripple was victorious in the Best Initiative with Digital Currencies or Assets category.

Craddock expressed gratitude to clients, partners, and her colleagues in the UK and Europe for their contributions, emphasizing that the award represents collective progress in shaping the future of finance.

The Ripple executive continued:

This award underscores the real-world utility of digital asset-enabled cross border payments, and is a huge endorsement of the work we are doing to advance the technology in the UK, Europe, and around the world.

The recognition strengthens Ripple’s position as a key innovator in blockchain-driven infrastructure amid global efforts to modernize payment systems. Industry observers view the win as further evidence that digital assets can enhance transparency and efficiency in financial transactions. Supporters argue that milestones like this confirm the practical value of blockchain in strengthening global finance rather than disrupting it.

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