Behind the explosive popularity of "Solara," meme creators are making money from agreements for the first time.

CN
11 hours ago

The market for the meme coin has spread from BSC to Base and has finally arrived on Solana. This morning, the token "Solara" on Solana started a fierce surge from around a $2 million market cap, peaking at over $20 million, achieving a tenfold increase in just one morning.

This is quite an interesting event. A few days ago, the social protocol platform Trends launched an activity to "collect Chinese names for Solana," setting up a reward pool of 100 SOL for the event. Users can participate by quoting and retweeting the official tweet and suggesting a Chinese name for Solana. The reward rules state that the best proposal tweet will receive 66 SOL, the second place will get 33 SOL, and one random participant will receive 1 SOL. After all, the current Chinese meme sentiment is booming, and the 100 SOL reward is quite eye-catching.

After the event started, Solana's official account, Solana founder Toly, and Solana Foundation chair Lily Liu all retweeted Trends' event tweet and continued to interact with the community throughout the event. Many players enthusiastically participated, including users from the English-speaking community.

In the end, English-speaking user muper (@easytopredict) stood out among many participants. Inspired by a tweet from Solana Foundation chair Lily Liu, he and his team created a vibrant long-haired builder girl image named "Solara." Driven by SOL and Chinese sentiment, "Solara" surged to a $20 million market cap within a few hours.

"Solara" also became the X avatar of Solana Foundation chair Lily Liu.

The launch platform Trends behind "Solara" has gained significant market attention due to this successful token launch. Many players believe that "Solara's" success may open a wave of Solana Chinese meme coin market led by Trends. However, Trends can achieve much more than this. As an emerging launch platform that has provided a new definition for "ICM," Trends' success has shown us the infinite possibilities of "information tokenization."

Mutual Benefits for Creators and Users in Trend Capture

In addition to the 66 SOL reward for the event itself, the proposer of the Chinese name for "Solara," muper, had already earned over $20,000 in creator income by around 10:30 this morning. He expects to earn over $100,000 in creator income on the Trends platform soon and has promised to give back to the community.

You might recall the "Binance Life" from BSC a while ago. The well-recognized concept "Binance Life" was initially proposed by KOL Chen Jian, who did not receive any earnings until Binance proactively offered a reward and manually sent it to him. Chen Jian's idea not only led to the emergence of "Binance Life," which broke through a $500 million market cap but also ignited the BSC meme bull market.

Binance was generous, giving Chen Jian 100 BNB, a reward exceeding $100,000. But this is a rare example, and it was fortunate to encounter such a generous incentive from Binance. In most cases, the income from meme tokens ends up in the pockets of the meme issuers, leaving creators with nothing.

The most famous example is "Sad Frog" Pepe. This globally sweeping cultural symbol has a meme coin named $pepe, which currently has a market cap close to $3 billion, ranking 50th among all cryptocurrencies. However, Pepe's creator Matt Furie has not been able to gain any earnings from such a large market cap of the Pepe coin.

Moreover, this situation where creators receive nothing can lead to conflicts between creators and meme coins, causing a successful meme coin to fall into trouble. ChillGuy is another IP that has gone viral from TikTok to Douyin, and its namesake meme coin peaked at a market cap of over $500 million. However, at a critical moment when the market was performing well, ChillGuy's creator initiated a lawsuit over copyright issues. Consequently, market sentiment immediately reversed, leading to a significant decline.

The creator profit-sharing mechanism of Trends.fun perfectly addresses this major issue in the meme market. Trends.fun allows creators to receive rewards through spontaneous market value discovery via its incentive mechanism. With "Solara," we can see that Trends.fun has achieved a positive cycle—guiding and inspiring a broad community of crypto players' creativity, allowing creators to gain a supportive audience during the creative explosion, and maintaining this relationship to give back to the community after success. Creators do not need to rely on the generosity of a specific party but can directly benefit from capturing social media trends in the market.

Another Definition of Information Capital Market, ICM

When players hear "ICM," their first reaction is often to think of launch platforms like Believe and icm.run. In this context, "ICM" refers to "Internet Capital Market," which essentially provides the infrastructure for Web2 companies to issue tokens and raise funds on the blockchain.

In contrast, Trends.fun's "ICM" stands for "Information Capital Market," which simply refers to the infrastructure for tokenizing tweets on Twitter.

Many might think that the "Internet Capital Market" is the track currently receiving strong support from Solana, but Trends.fun's "Information Capital Market" is also receiving significant backing from Solana. In a landscape where various meme launch platforms are caught in homogeneous competition, Trends.fun's "tweet tokenization" has garnered support from numerous industry stars. Just look at the impressive list of investors below to feel the star power:

Investors include Solana co-founder @aeyakovenko, Solana Foundation chair Lily Liu, Jupiter co-founder Meow, Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, Magic Eden co-founder Zhuoxun Yin, and others.

Trends.fun has achieved near-zero barriers to tweet tokenization: users can issue tokens for any tweet on Twitter with a very simple process and smooth experience, with costs as low as about 0.016 SOL. The platform also provides a transparent data dashboard for each tweet token, covering the number of holders, real-time market cap, trading dynamics, and creator information.

As the platform's name suggests, Trends.fun encourages users to create tokens around content and reflects or captures real trends on social media through the performance of token prices driven by real money. Any behavior that manipulates social media interaction data (such as likes, retweets, comments, etc.) through bots will be exposed before the token price performance. Users can create tokens based on a tweet link without needing to provide initial liquidity and can receive a 20% transaction fee incentive. In this process, the token effectively serves a dual role: both as an information filter and as a value capture tool.

Trends.fun will also support the tokenization of more social media content, such as TikTok, and we can see a vast content trend prediction market already emerging and poised for robust growth. Users of Trends can not only try to create content that aligns with trends but also capture the current hot trends in real-time and even make predictive investments in potential viral content before trends take shape.

This is a positive cycle of content creation and even content tokenization, the most effective trend capture tool for social media, and a unique prediction market.

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