Author: Metya Official Editorial Team

Recently, Metya's payment brand Metyacard has officially upgraded to MePay and launched, marking a significant step towards a complete PayFi ecosystem. This upgrade signifies Metya's comprehensive deepening of its layout in the Web3 payment field.

The new upgrade allows users to seamlessly convert the value accumulated through social interactions into consumable assets, promoting the genuine integration of Web3 applications into daily life through an efficient and transparent payment mechanism. MePay not only continues Metya's core philosophy but also further strengthens the platform's competitiveness and sustainability through product iteration and data accumulation.

Brand Positioning: Deep Integration of PayFi and SocialFi

In the Web2 world, payment means efficiency and security; in the Web3 world, past SocialFi projects, while allowing social behavior to create value, often stop at on-chain points and tokens; traditional payment tools, while able to connect consumption scenarios, lack the long-term accumulation of user relationships.

MePay breaks this disconnection by organically combining PayFi and SocialFi, building a closed-loop ecosystem driven by relationships for consumption and by value for payment. Data such as credibility, influence, and interaction certificates brought by social behavior, after assetization, is converted into actual value that can be directly used in various scenarios such as membership rights, content rewards, and offline consumption, creating a causal effect between social and payment—social creates value, payment verifies value, forming a cyclical growth.

The upgrade of the MePay brand aims to better solve the "last mile" problem of Web3—truly integrating tokens into life. By simplifying the processes of exchange, settlement, and risk control, MePay ensures that users can easily convert on-chain assets into everyday payment tools. This strategy is built on three foundations:

• Datafication of relationships: Recording user behavior under the premise of privacy protection to form a credibility profile;
• Assetization of value: Converting social contributions into assets such as NFTs and points, unlocking more rights;
• Closure of consumption: Rebates, subsidies, and membership mechanisms form a self-driven growth cycle.

Core Data and Product Advantages: Efficient and Innovative Payment Experience

The upgrade of MePay is a product innovation driven by user needs.

Official data shows that the number of MePay cards issued has exceeded 100,000, mainly due to its system optimization and service experience at the product level.

First, the card issuance process has been completely revamped. This optimization simplifies the card issuance process: users can self-issue cards without manual review. Moreover, after the initial pilot of card issuance was successful, Metya officially significantly lowered the threshold for card issuance to enter a large-scale promotion phase. The upgrade also introduces a centralized exchange function, further simplifying the asset conversion process, allowing users to conveniently exchange tokens such as MET or USDT for spending funds. All transaction paths are recorded on-chain, ensuring transparency and security.

At the infrastructure level, MePay has expanded its banking partnership network from a single UK card issuer to three major global card issuers (Hong Kong, the United States, and the United Kingdom), supporting 12 mainstream currencies, including USD, EUR, and GBP. This upgrade provides broader options for cross-border payments.

Additionally, the synergistic effect between MePay and the $MET token is amplifying. Every payment action by MePay users will trigger the actual circulation of tokens, distribution of transaction fees, and partial destruction, forming a natural cycle of "using is value."

Long-Term Direction: Patience and Boundaries of PayFi

DeFi makes assets dynamic, SocialFi makes relationships dynamic, and PayFi makes everything settle. Metya understands that when MePay can issue cards, make payments, integrate with Apple Pay, and be accepted by offline merchants, cryptocurrency truly transforms from a "speculative asset" into "circulating currency."

This path may be slow. It relies not only on market enthusiasm but also on product capability, compliance advancement, and the realization of real usage scenarios.

The brand upgrade of MePay is a key step taken by Metya in the Web3 payment field.

When payment is no longer just a tool but an extension of social and value, the significance of PayFi becomes even more profound—it allows digital assets to truly enter daily life, enabling connections and value to flow unconsciously.

Perhaps this is Metya's long-termism in the development of Web3.

免责声明：本文章仅代表作者个人观点，不代表本平台的立场和观点。本文章仅供信息分享，不构成对任何人的任何投资建议。用户与作者之间的任何争议，与本平台无关。如网页中刊载的文章或图片涉及侵权，请提供相关的权利证明和身份证明发送邮件到support@aicoin.com，本平台相关工作人员将会进行核查。