RaveDAO is not just about organizing events; it is about creating a Web3-native cultural layer through the combination of entertainment, technology, and community.
Written by: Deep Tide TechFlow
Do you remember the RaveDAO ENL1GHT Festival audiovisual event during Token 2049 in Singapore this year, featuring three of the world's top DJs, with over 5000 participants and making waves across major social media platforms both domestically and internationally?
Recently, as the event organizer, RaveDAO announced that it will hold its TGE on November 17, 2025. The Genesis Member NFT minting event will officially launch on November 11, and Genesis holders will be eligible to participate in a lottery to win RAVE points and Tomorrowland tickets + flights, unlocking future event benefits. Gold Pass members and above will also receive point rewards redeemable for $RAVE.
From Dubai, Singapore to Tokyo, and Seoul, RaveDAO is dedicated to bringing immersive experiences through music, establishing deeper connections between people, and facilitating seamless on-chain experiences for real users. The presentation of high-quality events has made "RaveDAO Productions" an acclaimed brand symbol among Web3 event-goers, with The Wall Street Journal even recognizing it as a "benchmark for entertainment-driven Web3."
As the TGE countdown begins, Deep Tide TechFlow engaged in an in-depth conversation with Ron, the operations head of RaveDAO.
Due to its repeated success in breaking boundaries with electronic music events, many people’s first impression of RaveDAO is that it is an event company. In response, Ron pointed out this misconception and provided a clear definition of RaveDAO:
RaveDAO is not an event company; it is a new type of cultural infrastructure, or a Web3 cultural layer. Entertainment is humanity's oldest consensus mechanism, and RaveDAO aims to build an open ecosystem driven by entertainment, which includes decentralized global entertainment brands, community-driven cultural networks, and participatory economic core modules, creating a true "cultural flywheel" that integrates real-world entertainment with Web3 technology, making every offline experience a starting point for consensus between people and the chain, and bringing the real world on-chain through seamless experiences.
Around this vision, Ron discussed the collaboration between RaveDAO and WLFI during the Korea Blockchain Week as a great example of entertainment-driven Web3 mass adoption:
Through partnerships with WLFI, PLVR, and Umy, RaveDAO has truly connected the entire journey, allowing travel, ticket purchasing, event participation, and offline consumption settlement to be completed with just USD1. This is an important attempt to bring crypto payments into reality.
As the TGE approaches, Ron also shared the "participatory economy" value loop under the $RAVE token economic model:
The core mission of the $RAVE token is to make "participation" itself valuable. Every action taken by participants in the ecosystem, including buying tickets, creating, collaborating, sharing, and voting, can earn them real identity, rights, and rewards through $RAVE within the ecosystem. This is one of the key driving forces for RaveDAO's long-term sustainable development.
In this issue, let’s follow Ron’s insights and delve into the behind-the-scenes story of RaveDAO's journey from 0 to 1 in breaking boundaries in electronic music, as well as the core vision of the "Web3 cultural layer" driven by the trinity of "real scenarios + cultural drive + token circulation."

Not an event company, but a true "cultural flywheel" that integrates entertainment and Web3 technology
Deep Tide TechFlow: Welcome! Please introduce yourself and share how you entered the Web3 industry. What prompted you to combine Web3 with live entertainment to establish RaveDAO?
Ron:
Hello everyone, I’m Ron, currently the operations head of RaveDAO.
My educational background has always been in psychology; I majored in organizational psychology at Harvard, focusing on the motivations behind people and the resonance between groups. Later, I worked for several years in investment institutions, incubators, and venture capital funds, responsible for strategy and organizational management, witnessing many projects evolve from 0 to 1 and then to IPO.
I first encountered the Web3 industry in 2016. Having worked in traditional enterprises, I deeply felt the value of Web3 and chose to fully immerse myself in it.
The inception of RaveDAO was quite unexpected. In 2023, at DevCon in Istanbul, we hosted an after-party for about 200 people. There were no banners, no promotions, and no white papers—just lights, rhythm, and immersed participants who were very engaged. The next day, many people asked us:
Will you hold such events again? This is the first time I felt a deeper connection between people in the crypto space.
At that moment, we realized that Web3 does not lack funding, technology, or ideas; what it lacks is real-world scenarios and experiences that attract participation. Many projects have raised tens of millions of dollars but do not truly have real users. So we thought:
If this small event could gather 200 people, could we attract more people on-chain by hosting larger events driven by music and entertainment?
This was the opportunity for RaveDAO's birth: we decided to use entertainment as a connection point to bring real users on-chain seamlessly. We wanted to create not just an event brand but an entry point for culture and experience, using real-world entertainment scenarios to bring Web3 back to the dimension of "people," truly experiencing the development of Web3.
Deep Tide TechFlow: If you had to define RaveDAO in one sentence, how would you say it?
Ron:
Many people’s first impression of RaveDAO might be that we frequently hold music events, but we are not an event company. I would clearly define RaveDAO with the following statement:
RaveDAO is an open ecosystem driven by entertainment, aiming to bring the real world on-chain, making every offline experience a starting point for consensus between people and the chain.
It is not merely a music festival or event company, but a new type of cultural infrastructure: allowing art, community, technology, brands, and even public welfare to occur on the same stage.
In RaveDAO, "entertainment" is no longer just sensory stimulation but a gateway for everyone to fully experience Web3. We provide real scenario experiences, including offline entertainment, payments, tickets, data, and identity systems, connecting people, stimulating emotions, and rebuilding consensus.
In short: we make entertainment the gateway to Web3, giving the on-chain world a cultural carrier and human connections (Cultural Layer).

Deep Tide TechFlow: The RaveDAO white paper proposes a business model of "Decentralised Tomorrowland + TEDx + Kickstarter." Could you explain this in detail?
Ron:
You should be quite familiar with these three brands, but RaveDAO aims to combine these three modules to create a unique flywheel model, truly making entertainment an open ecosystem where everyone can participate.
Let me break down these three major modules one by one.
First is the Decentralised Tomorrowland part, where RaveDAO aims to create globally mobile entertainment IP.
In an era of consumption downgrading, AI indifference, and emotional hollowing, people crave genuine resonance.
However, the traditional music festival model represented by Decentralised Tomorrowland, while large-scale and well-produced, is limited by geography, costs, and centralized operations, making participation in large music festival events costly.
People actually prefer to establish deeper connections in smaller, more authentic, or community-oriented events.
RaveDAO is fluid, aiming to create a global entertainment brand unrestricted by region. We use a decentralized model to make every event a node, forming a distributed global entertainment network. You can think of it as a borderless Tomorrowland: community-driven, trust guaranteed by blockchain, and connections completed by culture. We call this RAVE 3.0: the return of meaning.
Secondly, the TEDx module, where RaveDAO aims to achieve a decentralized brand co-creation model.
The structure of RaveDAO is akin to the relationship between TED and TEDx: RaveDAO's flagship events will be planned by the core team to ensure content and production quality, thereby establishing flagship benchmarks; while RaveDAOx events will be initiated by communities around the world. We have already held several events in places like Hong Kong, Singapore, and Seoul, and more exciting events will unfold in cities like Tokyo and Los Angeles in the future.
Each community can apply to use RaveDAO's IP, independently deciding on the venue, lineup, and style. We provide brand standards, promotional resources, and technical support. Additionally, every event includes a charitable component, allowing communities to choose charitable directions based on local culture and decide how part of the event's profits are distributed to local charitable organizations.
This series of mechanisms transforms RaveDAO into a truly decentralized brand network: each event is both a building of community consensus and an extension of brand culture.
The third module is Kickstarter, where RaveDAO aims to build an entertainment-driven participatory economy.
While RaveDAO is creating Music IP, it is also committed to building an open entertainment sandbox. "Crowdfunding + co-creation" is the core logic. In this sandbox, whether it’s DJs, production teams, public chains, wallet projects, or payment systems, they can test their products, refine experiences, and validate markets on the RaveDAO stage.
At the same time, every participant, including audiences, artists, brands, and communities, can act as early supporters of the ecosystem, participating in profits and governance through $RAVE, jointly promoting events and brand expansion.
In other words, RaveDAO transforms "audiences" into "participants" and "events" into "economies," allowing the energy of entertainment to circulate throughout the entire ecosystem.
Overall, by combining decentralized global entertainment brands (Decentralised Tomorrowland), community-driven cultural networks (TEDx), and participatory economic open sandboxes (Kickstarter), RaveDAO is a true "cultural flywheel" that integrates real-world entertainment with Web3 technology.
Deep Tide TechFlow: Why choose to start with electronic music? What is the logic behind expanding into K-pop and Pop?
Ron:
In the past few years, the entire world has been experiencing a turning point. In the face of economic slowdown, consumption downgrading, and high costs of large-scale entertainment, people's desire for "real experiences" has never diminished; in fact, it has intensified. The grand stages are receding, while community-based, immersive, and emotion-driven entertainment experiences are on the rise. This is the backdrop for our proposal of "Rave 3.0."
Electronic music, having evolved through three eras, is one of the most connective forms of entertainment globally. It has the ability to transcend language, borders, and cultures: from a psychological perspective, electronic music is one of the best carriers for "emotional resonance between people." As long as there is rhythm and energy, people can resonate; from an industry perspective, it is the most open, international, and experimental form of music.
On this basis, we are expanding into more mainstream cultural fields like K-pop and Pop. The logic is quite clear: different regions have different cultural mother tongues, such as idol culture in East Asia, electronic culture in Europe and America, and festive culture in the Middle East, all of which can serve as the soil for RaveDAO.
We hope to make RaveDAOx (the community version of RaveDAO) a "cultural translation engine," thereby reaching different countries, regions, and communities to generate cultural resonance: in Korea, it may be the fusion of K-pop and Web3; in Southeast Asia, it may be the crossover of DJs and local art; in the West, it may be an experimental space for Pop and brand collaborations.
Electronic music is our key to opening the world, while the expansion into K-pop and Pop serves as a bridge to connect more cultures. However, it is important to emphasize that RaveDAO is not a spokesperson for any particular music style, but an open ecosystem that allows different cultures to expand on Web3. Beyond electronic music and K-pop, Pop, we will also expand into more cultural and entertainment fields in the future.

Behind the USD1 Practice: Building a Web3 Cultural Layer, Making On-Chain as Natural as Breathing
Deep Tide TechFlow: Currently, one of the most criticized aspects of the entire Web3 is the lack of positive externalities, meaning there is a need for true Mass Adoption. How does RaveDAO enable users to naturally and seamlessly enter Web3 through music, parties, and IP?
Ron:
Mass Adoption is indeed a dimension that RaveDAO places great importance on.
Many people talk about Mass Adoption, but during the promotion of a product, if they do not find a way for users to genuinely feel its value, it is very difficult to achieve true Mass Adoption. Many project teams, when discussing Mass Adoption, target Web3 industry users.
Crypto has Layer 1, Layer 2, and Layer 3, but lacks a layer that people can "feel."
We have always believed that the development of technology needs a cultural carrier. Without culture, technology is just a cold tool; but when you infuse culture into it, it gains warmth and can truly be accepted by people.
RaveDAO is not just about organizing events; it is about creating a Web3 "Cultural Layer" through the combination of entertainment, art, technology, and community, thereby helping everyone better experience Web3.
Entertainment is the core strategy for us to build the Web3 cultural layer.
Entertainment and music are humanity's oldest consensus mechanisms, and they are mediums that can transcend borders, languages, and identities. They do not require a technical background; as long as the rhythm plays, people can establish connections. This is the most primitive social language.
We choose entertainment as the entry point because it has enough "stickiness" to encourage participation, willingness to feel, and a desire to understand the stories behind it. People are not attracted by "airdrops," but by the experience itself.
Additionally, we believe that the key to Web3 Mass Adoption lies in whether "people want to use it" in terms of scenarios, as well as how good the experience is. RaveDAO is committed to providing an experience that makes going on-chain as natural as breathing.
For example, through our partnership with ticketing and data system partner PLVR, users only need to register with their email to automatically generate their first wallet, and they can directly pay using Alipay, WeChat, credit cards, or Apple Pay. After purchasing tickets, they are immediately minted as NFTs, permanently stored on-chain. The entire process is seamless and painless, yet it completes a full on-chain journey. Users may not even realize they have "used blockchain," and the experience is smoother than traditional ticketing.
This is the correct path to Mass Adoption as we understand it: technology should not be a barrier but should be hidden behind the experience. This is also what we refer to as an entertainment-driven crypto ecosystem loop.
Deep Tide TechFlow: According to previous news, the event RaveDAO collaborated on with WLFI was WLFI's first offline event and the world's first USD1 offline application case. How was this collaboration achieved? What was the user experience of USD1 payments at the event?
Ron:
Since 2024, RaveDAO has hosted at least 20+ global events. One significant insight we have is that while crypto is not lacking in technological innovation, it lacks a truly grounded, user-friendly scenario. In this regard, RaveDAO serves as a perfect testing ground.
RaveDAO has real users, ticketing, consumption payments, etc. The entire service chain has strong offline attributes, which has enabled us to become the world's first case of USD1 offline application.
In this collaboration, we did not just connect the single scenario of ticketing; we partnered with WLFI and multiple USD1 ecosystem partners to build rich application scenarios for USD1.
In terms of ticketing, through our ticketing partner PLVR, audiences can use USD1 to directly purchase tickets to attend the event. Once on-site, they can continue to use USD1 to purchase drinks, reserve tables, and other services. The entire transaction chain of the event, from online ticket sales to offline consumption and settlement, can be completed entirely with USD1.
In addition, RaveDAO has also partnered with the Web3 travel platform Umy, allowing users to book hotels and flights using cryptocurrency and enjoy additional discounts. Many guests, DJs, and sponsors from overseas at this Korean event were able to pay for flights, accommodations, and on-site consumption directly with USD1.
Through the collaboration with WLFI, PLVR, and Umy, RaveDAO has truly connected the entire journey: from travel, ticket purchasing, event participation to offline consumption settlement, all can be completed with USD1. This is an attempt to bring crypto payments into reality, and it once again proves that RaveDAO is not just telling stories but making stories happen.
Deep Tide TechFlow: Crypto entertainment seems to be not just about entertainment but also related to payments, including the recent popularity of the x402 protocol. How do you combine offline entertainment events with crypto payments?
Ron:
Coincidentally, we recently published a research article on x402. In fact, we integrated it before x402 became popular. You could say RaveDAO is the first to truly implement the integration of x402 protocol ticketing with offline events.
During this year's Dubai Token2049, when we collaborated with Tomorrowland Terra Solis to host an event, some participants had already purchased RaveDAO tickets through the x402 protocol. This means that after completing payment and identity verification on the blockchain, they directly entered the offline event scene. This was a milestone attempt; x402 is no longer just a technical demonstration at the protocol layer but has truly integrated into real-world entertainment experiences.
We do not want users to feel that they are "deliberately using Web3 technology" when experiencing Web3. In the RaveDAO scenario, whether it is x402 payments, USD1 stablecoin payments, or NFT tickets, the entire process is zero-threshold and seamless: users can register with their email to generate a wallet, and after payment is completed, the system automatically mints NFT tickets. The wallet address automatically verifies entry, and all technology is completed in the background, making the front-end experience feel like regular ticket purchasing.
We want to make crypto payments as simple as using Apple Pay, where users do not feel "this is blockchain," but rather "this is so smooth."
Each event can serve as a "real-world testing ground" for payment, wallet, and stablecoin projects. RaveDAO's goal has never been just to throw parties but to promote the real use of crypto through entertainment. This is what we refer to as "Entertainment-Driven Crypto Adoption." When payments and entertainment seamlessly integrate, the crypto economy truly enters daily life.
Deep Tide TechFlow: Based on your practice, what advantages does the NFT ticketing system have over traditional ticketing?
Ron:
Traditional tickets sell a one-time entry credential; once used, it is over. We cannot see participant profiles or understand the continuity of participants within the entire ecosystem.
NFT ticketing is not just a ticket; we can view it as a "passport on-chain," an identity system that can record the entire entertainment journey of the owner:
When users participate in RaveDAO events, their passports get stamped with new impressions, including information about which city they were in, what events they attended, and in what capacity they participated. These records do not disappear after the event ends but are permanently stored on-chain. As more "visa stamps" are added to the passport, the user's on-chain identity becomes richer and more valuable.
In the future, this data can unlock many exclusive rights, such as priority ticket purchasing, limited merchandise, RAVE Token rewards, brand airdrops, and artist collaboration collections, among others.
Compared to the traditional entertainment industry, NFT ticketing's biggest difference is that it allows experiences to continue and data to be interconnected. This is specifically manifested in RaveDAO's system, where every offline experience is recorded, recognized, and extended and rewarded in the next event.
Traditional ticketing sells entry qualifications, while RaveDAO's NFT ticketing sells identity and connections. This is a significant advantage we see in NFT ticketing.
$6 Million in Revenue Empowering Global Charity, $RAVE Achieves a "Participatory Economy" Value Loop
Deep Tide TechFlow: According to official data, RaveDAO has an approximate profit margin of 20% per event. Can you share your current revenue status? What are the specific sources of income?
Ron:
In the past year, RaveDAO's events have not only achieved exponential growth in scale and brand but have also demonstrated the sustainability of our business model through impressive profitability.
Specifically, RaveDAO achieved approximately $3 million in total revenue in 2025, with projections of reaching $6 million in 2026 and expected to exceed $12 million in 2027.
These revenues primarily come from three major sectors:
Event and ticketing revenue: Ticket and beverage sales from global flagship events and local RaveDAOx events;
Brand and ecosystem partnerships: Strategic sponsorships from partners such as BNB Chain, Polygon, Bitget, OKX, Base, Aptos, and DeCard;
Derivative products and IP licensing: Including brand collaborations, top artist partnerships, and the upcoming Genesis Membership Pass (NFT membership pass).
While the profitability is commendable, I would like to share where RaveDAO's profits are directed. The philosophy of RaveDAO has always been:
Culture not only resonates with people but also extends goodwill.
In the past year, our event revenues have funded over 400 cataract patients in Nepal to regain their sight and supported 150 meditation and mental healing projects in Seattle, USA.
Through a series of charitable initiatives, users feel that they are not just having fun but are participating in something more meaningful. At the same time, RaveDAO is becoming the first native entertainment IP originating from Web3 that is recognized by the mainstream entertainment industry. We want the world to see that Web3 is not just a story on the chain; it can be a light that creates real connections in the real world, which is something I am very proud of.

Deep Tide TechFlow: In such a positive feedback loop system, why does RaveDAO need to issue a Token?
Ron:
We believe that entertainment and music are the most primitive and enduring mediums that can transcend barriers; they are the starting point of emotional, social, cultural, and value cycles.
In the context of Web3, Tokens are not just financial tools but also a form of participation credential (Participation Token).
Our $RAVE token is not for speculation but to make "participation" itself valuable, allowing every action of participants in the ecosystem—such as buying tickets, creating, collaborating, sharing, and voting—to gain real identity, rights, and rewards through $RAVE.
In the future, $RAVE will permeate the entire RaveDAO ecosystem, becoming a universal language connecting online and offline, including:
Consumption scenarios: Ticket purchases, beverages, merchandise, on-site payments;
Governance scenarios: DAO proposals and community voting;
Incentive scenarios: Content creation, promotion, community contribution rewards;
Ecosystem collaboration: Brand licensing and localized incentives for the RaveDAOx community.
For users, the long-term value of holding $RAVE includes three aspects:
Long-term value growth from brand expansion: As events continue to take place in Dubai, Singapore, Seoul, Amsterdam, Hong Kong, and other locations, RaveDAO's brand awareness, partnerships, and participant numbers are rapidly increasing, which will further enhance the real-world use cases and cultural influence of $RAVE, while also bringing token value spillover.
Ecosystem participation and early supporter dividends: Early holders can gain DAO governance voting and proposal rights, priority access to global events, community incentives, support for emerging DJs, and opportunities to participate in creation through a Stake-to-Support mechanism.
Long-term cultural value and identity symbol: As the ecosystem matures, $RAVE will become a cultural identity symbol. It not only represents your on-chain assets but also signifies your belonging to a global community—a cultural movement that believes entertainment, connection, and goodwill can change the world.
We aim to create not just an entertainment token but a brand new entertainment economic system centered on "Participatory Economy." In this system, whether participants, producers, brands, sponsors, or volunteers, everyone can receive corresponding value returns for their genuine contributions. This is the core mission of the $RAVE token.
Deep Tide TechFlow: RaveDAO's events are always quite grand, so I would like to ask you to share how RaveDAO, as a community-driven, non-fundraising project, has grown from 0 to 1? How will it achieve future sustainability?
Ron:
This is a question we have been contemplating since day one. What makes RaveDAO special is that we are not built on financing but driven by real scenarios, cash flow, and cultural consensus.
First, RaveDAO's business model and revenue sources are very clear. As mentioned earlier, RaveDAO's revenue includes event and ticket sales, brand and public chain sponsorships, IP licensing and revenue sharing, as well as NFT and membership systems. These are not short-term gains from token prices or fundraising but solid operational income, which has allowed RaveDAO to achieve positive cash flow within its first year.
Second, traditional projects rely on funding, while RaveDAO is driven by culture. The impact of each of our events, artist collaborations, and media coverage continuously enhances RaveDAO's brand assets and cultural premium. In other words, our brand strength itself is a sustainable economic engine.
Additionally, the value cycle supported by the $RAVE token further empowers the ecosystem. Events, artists, community members, and partner brands will form a closed loop around $RAVE: consumption generates income → revenue returns to the community → the community recreates content → content drives consumption. This is what we call the Participatory Economy, which allows value to flow rather than accumulate, enabling the ecosystem to grow rather than be overdrawn.
Finally, this is thanks to RaveDAO's DAO-style distributed organizational structure and efficient execution. The RaveDAO operational team maintains a small and agile structure, with a core team of fewer than 10 people covering key functions such as planning, production, branding, operations, and partnership development. Global events expand through RaveDAOx community nodes, reducing manpower and cost burdens. This allows us to maintain high-quality execution while achieving global expansion efficiently.
In summary, RaveDAO's sustainability comes from the trinity of "real scenarios + culture-driven + token circulation."
2026: A Year of "Globalization × Community × Mainstream"
Deep Tide TechFlow: What major collaborations or actions does RaveDAO have coming up? What important plans will RaveDAO have next year?
Ron:
First, we just co-hosted the Top 101 Producer Awards with 1001Tracklists, the world's largest music producer community (with over 1 million fans on IG), at the Amsterdam Dance Event (ADE), with over 2,000 attendees. This award ceremony, centered on real data, provides a more objective and fair dimension for ranking global producers and marks the first time the traditional music industry has recognized RaveDAO's brand and influence with industry standards.
Next, we will officially announce a series of collaborations with top music festivals in Asia, including Thailand's largest electronic music festival, 808 Festival (one of DJ Mag's top 100 festivals), and Asia's largest New Year's Eve music festival, NEON Countdown (40,000+ attendees). These collaborations signify that RaveDAO has officially stepped from the Web3 stage into the core of the mainstream entertainment system.
Additionally, in December of this year, we will collaborate with INS Land in Hong Kong to extend the immersive experience of Tomorrowland China to the local area. We will also partner with Asia's top touring company, Collective Minds, to bring the world's number one Techno female DJ, Charlotte de Witte, to Singapore.
Finally, we have a collaboration with a top global entertainment group that will be announced soon. While I cannot reveal too much at this moment, it will be another significant breakthrough for the RaveDAO brand entering the mainstream entertainment industry.
As for the upcoming year 2026, we will continue to accelerate RaveDAO's global layout and ecosystem implementation, focusing on three directions:
Continuous expansion of global flagship events: Continuing to host the RaveDAO flagship event series in multiple cities, including Hong Kong, Dubai, Singapore, and Seoul. These cities represent our core touchpoints in Asian entertainment and the Web3 ecosystem. Each event will continue to upgrade in scale, experience, and content, not just music or performances, but as a cross-border cultural experimental space. We hope to enable different cultures around the world to go on-chain under RaveDAO's leadership.
Accelerated implementation of community-driven RaveDAOx: Focusing on promoting the RaveDAOx (community-driven version) model. We hope to enable more communities, labels, DJs, and creators to become co-builders of RaveDAO, bringing Web3 entertainment culture into every city.
Deep collaboration with the mainstream entertainment industry: Continuing and upgrading collaborations with traditional entertainment giants. In the future, RaveDAO will also announce partnerships with several top global music festival brands, officially bringing RaveDAO from the Web3 stage into the core circles of mainstream entertainment.
It can be said that 2026 will be a year of "Globalization × Community × Mainstream" for RaveDAO, and we are very much looking forward to it.

Deep Tide TechFlow: One last question, along the way, you have experienced setbacks and felt the strong cohesion of the team, and many major actions are about to be implemented. For you personally, what do you think is the most memorable experience you have had at RaveDAO?
Ron:
From the initial community to now growing into a global entertainment IP, we have actually experienced quite a few "miracle moments" along the way.
Our team is very small, and what impressed me the most was RaveDAO's first event at the 2024 Dubai Token2049, where we encountered the biggest rainstorm in Dubai in 75 years. We faced a series of unexpected situations, including power outages at the venue, artists stranded in Milan, and attendees stuck on the highway. At that moment, we almost lost confidence, but in the end, the event concluded successfully, with over 4,000 people attending. The energy of that night made us realize for the first time: faith and resonance itself is the greatest productivity.
This experience also led to the rapid arrival of our second milestone, which was during this year's 2025 Dubai Token2049, where RaveDAO collaborated with the top Web2 music festival brand Tomorrowland Terra Solis to create an immersive event for over 4,000 people in the desert. The event even attracted coverage from The Wall Street Journal, marking RaveDAO's true transformation from the Web3 fringe into a cultural phenomenon, officially placing us on the global stage.
Next was the collaboration between RaveDAO and WLFI during the Korea Blockchain Week (KBW), which can be considered our third milestone. We achieved the first full-chain offline payment with the stablecoin USD1: from ticket purchases, ordering drinks, to booking accommodations, all could be paid with cryptocurrency. This was the first time crypto payments were utilized in reality, marking an important exploration of Web3 technology truly entering mainstream entertainment scenarios.
The most recent milestone was the RaveDAO ENL1GHT Festival we held during the 2025 Singapore Token2049. Supported by DeCard by DCS, the event attracted over 5,000 participants, with the venue packed, and social media in Singapore was almost flooded with posts about it. The next day, traditional entertainment industry players and top global record companies proactively approached us for collaboration.
RaveDAO started from a 200-person After Party in Istanbul and has grown into the main platform behind the 5,000-person celebration in Singapore in just one year, truly showcasing a brand from Web3 breaking into the mainstream entertainment industry.
RaveDAO is not just about organizing events; it is about using the combination of entertainment, technology, and community to create a Web3 native cultural layer.
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