This week should pass by quite peacefully, with Thanksgiving and Black Friday both behind us, directly entering the weekend. Market sentiment remains positive, especially as the data from Black Friday seems to indicate that the U.S. economy is quite stable. Black Friday is akin to China's Double 11, reflecting the state of consumer spending. This year, the resilience of American consumers has been reaffirmed, with both online and offline sales maintaining a relatively healthy growth rate.
U.S. online Black Friday sales reached a new high of $11.8 billion, a 9.1% increase from last year. Salesforce reported that total spending on Black Friday reached $18 billion, with luxury apparel and accessories topping the bestsellers list. Despite the increase in spending, the number of items purchased by consumers has decreased due to rising prices.
From the perspective of consumer performance, residents have the capacity to continue spending. Although consumers are overall buying less, the average transaction value has been lifted due to significant discounts and seasonal promotions, keeping overall sales growth intact. Because consumer spending has not significantly deteriorated, market trading sentiment has remained stable this week, with risk appetite at a relatively comfortable level as everyone awaits the upcoming Federal Reserve meeting.
Looking at Bitcoin data, the turnover rate has slightly increased and is higher than a typical weekend. It’s unclear if this is influenced by Black Friday, but even with the slight increase, the impact on sentiment is minimal, and this weekend should pass without incident.
The chip structure remains stable, with no signs of panic emerging. Investor sentiment is very stable, especially as investors with losses have not rushed to reduce their holdings. Currently, the market is more focused on the Federal Reserve's interest rate meeting in December.
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