Coinbase Global Inc. (Nasdaq: COIN), a leading U.S.-based cryptocurrency exchange and financial technology company, expanded its platform on Feb. 24 by opening stock trading to everyone in the United States and forming a partnership with Yahoo Finance to strengthen market discovery and trade execution as part of its Everything Exchange strategy.
CEO Brian Armstrong stated on social media platform X:
“Big moment – you can now trade stocks on Coinbase. The everything exchange is growing. This is another step toward our vision of offering tokenized equities. We’re not stopping until Coinbase is the #1 financial app in the world.”
“Stock trading is now available on Coinbase to everyone in the U.S., enabling customers to trade stocks and ETFs 24/5 in the same place as their crypto,” Coinbase said in a blog post.
The company further detailed that users can buy, sell, and manage U.S. stocks and exchange-traded funds (ETFs) alongside crypto holdings within a single app and account, with 24/5 access and zero-commission trading for self-directed trades. The platform supports fractional shares starting at $1, instant funding with USD or USDC, and rewards on USDC balances for Coinbase One members. Securities are offered through Coinbase Capital Markets Corp., while digital asset services are provided by Coinbase Inc., and certain eligibility requirements and fees may apply.
The Yahoo Finance collaboration connects Coinbase to a platform with more than 150 million global monthly visitors, enabling users to move from researching an asset to executing a trade with a single click, while integrating real-time Coinbase data for tracking and discovery. Apex Fintech Solutions provides clearing, custody, and execution services to support the brokerage infrastructure.
The Everything Exchange vision became central to Coinbase’s public strategy in late 2025, when executives introduced a three-layered roadmap spanning trading, financial services, and on-chain applications, followed by the acquisition of on-chain trading platform Vector and a December product event highlighting stock trading, prediction markets via Kalshi, and tokenized assets. During the fourth-quarter earnings call in February, Armstrong said the strategy was gaining traction after launching prediction markets and a limited equities beta, culminating in the full public rollout of 24/5 stock and ETF trading to all eligible U.S. users.
Coinbase also outlined plans to expand 24/5 trading to additional equities in the coming months, introduce equity perpetuals for non-U.S. traders through Coinbase Bermuda Ltd., and eventually roll out tokenized stocks. The crypto exchange additionally posted on X:
“8,000+ stocks. 24/5 trading. One app. Stock trading is live in the U.S., and we’ve partnered with Yahoo Finance to power real-time discovery for traders everywhere. Wall Street, meet crypto.”
- How does Coinbase’s stock trading launch support its growth strategy?
It diversifies revenue beyond crypto and strengthens its push to become a leading all-in-one financial app. - What is the investor impact of the Yahoo Finance partnership?
The deal expands market reach and could drive higher user growth and trading activity. - How does zero-commission stock trading affect competition?
It boosts Coinbase’s competitiveness against major brokerages and fintech platforms. - Why do tokenized equities and global products matter?
They create new revenue streams and expand Coinbase’s long-term market opportunity.
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