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Morgan Stanley enters the Bitcoin ETF with a fee rate of 0.14%, targeting an $83 billion market in a "price war."

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深潮TechFlow
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Morgan Stanley sets the fee at 0.14%, not participating in competition symbolically, but directly targeting the lowest price range.

Author: Deep Tide TechFlow

Morgan Stanley disclosed in its latest S-1 amendment that its Bitcoin spot ETF "MSBT" has a management fee set at 0.14%, lower than all existing competitors in the market. If approved by the SEC, MSBT will become the first Bitcoin spot ETF directly issued by a major U.S. bank. The bank's wealth management division manages approximately $8 trillion in client assets and has about 16,000 financial advisors. Strategy CEO Phong Le estimates that a mere 2% allocation could bring in about $160 billion in inflows—three times the size of BlackRock’s IBIT.

Morgan Stanley has officially dropped a price bomb on the Bitcoin ETF market.

According to The Block, Morgan Stanley submitted an S-1 amendment to the U.S. Securities and Exchange Commission (SEC) last Friday, disclosing its plan to issue a Bitcoin spot ETF—the Morgan Stanley Bitcoin Trust (code MSBT)—with an annual management fee (Delegated Sponsor Fee) of 0.14%. This rate is lower than all similar products currently on the market, 1 basis point lower than Grayscale's Bitcoin Mini Trust (0.15%) and 11 basis points lower than BlackRock's iShares Bitcoin Trust (IBIT) at 0.25%.

If approved, MSBT will become the first Bitcoin spot ETF directly issued and listed by a major U.S. bank and the first new participant since more than a dozen similar products were concentratedly listed in January 2024 (excluding Grayscale's Mini Trust). The New York Stock Exchange (NYSE) issued a listing notice earlier this week, and Bloomberg ETF analyst James Seyffart predicts that MSBT could list as early as early April.

The lowest fee in the entire market, an aggressive pricing at one basis point

In the Bitcoin spot ETF market, all products directly hold Bitcoin and track its spot price, and the fee is one of the few core differentiators. Morgan Stanley sets the fee at 0.14%, not to participate in competition symbolically, but directly targeting the lowest price range.

Currently, the fees of major competing products are as follows: Grayscale Bitcoin Mini Trust 0.15%, Bitwise BITB at 0.20%, ARK/21Shares ARKB at 0.21%, BlackRock IBIT and Fidelity FBTC both at 0.25%, and Grayscale's flagship product GBTC at 1.5%.

The difference in fees has a significant effect in large allocations and long-term holdings. For a $100,000 investment, MSBT saves about $110 in management fees annually compared to IBIT; for institutional-level positions, this gap over the years can create a significant compounding advantage.

Historical data has proven that fees are a driving force for fund flows. According to data from The Block, Grayscale's flagship product GBTC charges 1.5%, and since its transition to ETF in January 2024, its asset size has shrunk from about $29 billion to approximately $13 billion.

Bloomberg ETF analyst James Seyffart remarked on the fee disclosure on X platform, stating that Morgan Stanley is "not messing around."

$8 trillion wealth management network

In the highly homogenized market for Bitcoin spot ETFs, fees are just one of the chips on Morgan Stanley's table, with its true differentiation weapon being its distribution network.

Morgan Stanley's wealth management division manages about $8 trillion in client assets and has around 16,000 financial advisors. The bank's head of digital asset strategy, Amy Oldenburg, previously revealed that currently about 80% of crypto ETF trading activity comes from self-directed investors, rather than advisor-managed accounts. A self-owned product with the lowest fee in the entire market is expected to eliminate "cost concerns" when advisors recommend Bitcoin allocations, thus unlocking this yet-to-be-fully-activated incremental space in advisory channels.

Bloomberg ETF analyst Eric Balchunas called Morgan Stanley "the ultimate gatekeeper of wealthy baby boomer funds."

Strategy (formerly MicroStrategy) CEO Phong Le provided a more aggressive calculation from a scale perspective. He pointed out in a post on X platform that Morgan Stanley's wealth management division manages around $8 trillion in assets, currently recommending clients to allocate 0-4% of their portfolios to crypto assets. Based on a 2% allocation, the potential fund size would be approximately $160 billion, nearly three times the current management size of BlackRock's IBIT at about $55 billion. He referred to MSBT as "Monster Bitcoin."

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However, Joe Takayama from Backpack cautioned that the actual allocation ratio may be far less than 2% or even close to zero. The large-scale activation of advisory channels still requires time to verify.

Not just Bitcoin: Morgan Stanley's full lineup in crypto

MSBT is not an isolated product but part of Morgan Stanley's systemic entry into the field of crypto assets.

In January 2026, the bank simultaneously submitted applications for Bitcoin and Solana spot ETFs, followed by an application for a staked Ethereum ETF. On February 18, Morgan Stanley applied for a National Trust Bank license to directly provide custody, trading, and staking services for digital assets to clients. The bank currently officially recommends clients to allocate 2%-4% of their portfolios to crypto assets, covering Individual Retirement Accounts (IRAs) and 401(k) plans.

In terms of product structure, MSBT has chosen Coinbase as its custodian and lead broker, with BNY Mellon responsible for cash custody and fund administration. The initial seed investment is about $1 million, corresponding to 10,000 creation baskets. The fee for the Solana ETF has not been disclosed, and related documents have not been amended, indicating progress is noticeably slower than MSBT.

If the SEC ultimately approves, Morgan Stanley will become the first major U.S. bank to directly issue a Bitcoin spot ETF. Goldman Sachs, JPMorgan, and Bank of America manage tens of thousands of billions in wealth management assets but have yet to submit their own Bitcoin ETF applications, though analysts generally expect Morgan Stanley's move to accelerate internal evaluation processes among peers.

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