Whitechain blockchain platform is relaunching as an distribution-first Ethereum Layer 2 designed to address one of the biggest challenges facing Web3 projects: reaching and acquiring users.

Whitechain is part of W Group, a global fintech ecosystem reaching more than 40 million users worldwide, alongside WhiteBIT, a cryptocurrency exchange with more than 10 million users. By bringing these capabilities together, Whitechain is designed to connect on-chain infrastructure with the distribution power of an established financial and crypto ecosystem — giving Web3 projects a path to reach users beyond the blockchain itself.

While Layer 2 networks have traditionally competed on technical performance, scalability and transaction costs, Whitechain is putting distribution at the center of its model. Relaunched on the OP Stack as an exchange-powered, distribution-first Ethereum L2, Whitechain is designed to address what often becomes the harder challenge after a product is built: attracting users, liquidity and sustained activity.

“There are many strong ecosystems, but what increasingly sets them apart is their ability to distribute,” said Volodymyr Nosov, Founder and President of W Group and Founder and CEO of WhiteBIT. “The industry has built increasingly sophisticated infrastructure, but great technology does not automatically translate into adoption. We want Whitechain to change that equation. Our ambition is to give builders a strong technical foundation and put the distribution power of our ecosystem behind the products that are ready to grow.”

The relaunch is supported by W Group and structured around three tracks for projects at different stages of development, including funding and growth opportunities for teams with high-potential ideas and projects that have already achieved product-market fit and are ready to scale.

• Builder Program for early-stage teams, with discretionary funding up to $300,000 per project for eligible applicants, with funding released against agreed milestones. The program is intended to support teams from testnet development through to acquiring their first users.
• Strategic Ecosystem Deals will target established protocols with demonstrated TVL and active user bases. Support will be tailored to individual projects and may include contract and liquidity migration support, co-marketing and direct collaboration with the Whitechain team.
• Chain Expansion Support is designed for existing multichain protocols seeking access to an additional audience without leaving the networks on which they already operate. Support is intended to be structured around incremental user growth, with no exclusivity requirement, subject to specific deal terms.

As part of the relaunch, on August 17, Whitechain will open the public testnet, funding applications and migration track to Web3 teams, from early-stage builders to established protocols and multichain projects.

As the network progresses toward mainnet, Whitechain plans to introduce Day 1 primitives intended to include a native DEX, oracle and bridge, providing developers with the core infrastructure needed to build applications and move liquidity across the ecosystem.

Projects interested in building, migrating or expanding on Whitechain can apply through the Whitechain ecosystem program: whitechain.io/builders

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