Many people wonder how Cowswap now leads the Ethereum DEX market by volume and retention, when trading seems like such a mature vertical that you wouldn't expect this level of upward mobility between players. The simple answer is that the team makes the product slightly better every week. As a user, you notice the difference. It always feels good to come back to Cowswap after a while. Other defi projects can learn a lot from that. No fancy tokenomics, no incentives, just relentless focus on their product and user. And that's how you win eventually.