#Coinbase reigns supreme in North America, while Binance leads the globe.#

Coinbase dominates the North American market, while Binance leads globally. Ki Young Ju, CEO of CryptoQuant, noted on the X platform that US users primarily use Coinbase, while users in other regions of the world prefer Binance. Data shows that Binance dominates the Asian, African, South American, Middle Eastern, and European markets, with a market share of 72% in Africa, 68% in South America, and over 50% in Europe and Asia. In North America, Coinbase is the preferred choice with a 45% market share. This phenomenon may be related to the market strategies and user base targeting of the two exchanges. Coinbase, as a US-based exchange, focuses more on compliance and user experience, attracting a large number of US users. Binance, on the other hand, has adopted a more aggressive expansion strategy, rapidly accumulating users worldwide through low fees, diversified products and services.