An AI project aimed at breaking data monopolies and returning data sovereignty to users has officially launched amidst dual expectations from capital and the market.

Today, the crypto world welcomes an important new AI member. Bluwhale's native token BLUAI will officially launch on Binance Alpha and Binance Contracts on October 21, 2025.

According to the official announcement, Binance Alpha will launch BLUAI trading at 19:00 Beijing time on October 21, and will introduce the BLUAIUSDT perpetual contract at 19:30 on the same day, supporting up to 50x leverage. All eligible Binance users can also claim airdrops through Alpha points on the event page.

01 Project Positioning: A Web3 Smart Layer to Solve Data Monopoly Dilemma

● Bluwhale is not an ordinary AI project, but a decentralized AI personalization protocol within the Sui ecosystem. It aims to build a "smart layer" for Web3, creating a decentralized AI infrastructure driven by consumers by connecting AI agents and smart applications.

● Bluwhale's starting point stems from the core pain point in the current digital world—data monopoly dilemma. In the Web2.0 era, user data is unilaterally occupied and profited from by major platforms, while users themselves cannot benefit from it.

● The solution proposed by Bluwhale is a decentralized, open AI personalization protocol, with the core goal of empowering users to truly own, control, and ultimately tokenize their digital profiles.

02 Core Architecture: Three Major Product Components Build the Ecosystem

Bluwhale has designed a complete product system to achieve its vision.

● WhaleScore, as a key product of Bluwhale, is a comprehensive financial health index ranging from 0 to 1000.

This score aggregates various on-chain and off-chain data from users to comprehensively assess their liquidity, consumption, savings, earnings, and diversification levels.

● The agent layer consists of a series of personalized AI agents, acting as dynamic financial coaches for users.

These AI agents continuously learn from users' wallet behaviors, consumption patterns, and investment portfolios, proactively identifying potential inefficiencies, such as discovering idle funds or high-risk exposures.

● Whale Tank is a tool for issuing and trading user profile tokens, allowing users to create and sell profile data NFTs, as well as purchase others' profile tokens.

03 Founder Background: Strategic Transition from Hardware Entrepreneurship to Web3 Platform

Behind Bluwhale stands a founder with a unique background—serial entrepreneur and Forbes 30 Under 30 honoree Han Jin.

● He was born in China, grew up in Germany, and eventually graduated from the University of California, Berkeley with a degree in engineering, making him a serial entrepreneur with a global background and Silicon Valley genes. Before founding Bluwhale in 2022, Han Jin was best known as the co-founder and CEO of Lucid VR.

● He led the team in developing LucidCam—one of the world's first consumer-targeted VR180 3D cameras. This hardware entrepreneurship experience has undoubtedly shaped the strategic direction of Bluwhale. Han Jin has stated in interviews that due to the complexities of hardware, the lengthy consumer VR market cultivation cycle, and the heavy reliance on manufacturing, Lucid VR was one of the "most cash-consuming startups" he could imagine.

Bluwhale is almost the "opposite" of Lucid VR's business model—from heavy assets to light assets, from application to platform, from traditional financing to Web3 economy.

04 Capital Support: Strong Backing with Total Financing of $100 Million

A clear vision and technical architecture require solid capital support, and Bluwhale's financing history demonstrates its market validation.

● In the seed round of financing in March 2024, Bluwhale successfully raised $7 million. This round was led by SBI, with participation from Cardano, Animoca Brands, and others.

● In January 2025, Bluwhale completed a strategic financing round, bringing its total financing amount to $100 million. This funding is a mixed composition, including seed round and subsequent equity financing, a $75 million token purchase commitment, various grants, and node sales revenue.

This round of financing attracted a more diverse group of participants, including Cointelegraph, SwissBorg, DWF Labs, Master Ventures, and Hub71.

05 Token Economy: BLUAI Distribution Mechanism and Tokenomics

In the Web3 world, the economic model of a project is the core of its vitality. The total supply of the BLUAI ecosystem token is fixed at 10 billion.

At TGE, the initial circulation is 1.228 billion, accounting for 12.28% of the total supply.

Project

Value

Remarks

Total Supply

10 billion

Fixed supply

Initial Circulation (at TGE)

1.228 billion

12.28% of total supply

Data source: AiCoin整理

The specific distribution ratios of the tokens are as follows:

Distribution Category

Ratio (%)

Remarks

Ecosystem and Operations

29.8

Largest portion

Node Incentives

25

Foundation and Treasury

21

Financing Participants (various rounds)

23

Team and Advisors

7

12-month lock-up period, followed by linear release over 36-48 months; aligns long-term interests of the team, reducing sell-off risks

Initial Liquidity and Market Making

5

Remaining portion for ensuring liquidity

Source: AiCoin整理

The token share allocated to the team and advisors is set with a 12-month lock-up period, followed by a linear release over 36 to 48 months. This mechanism indicates a deep alignment of the core team's interests with the project's long-term success, helping to mitigate the risk of early internal personnel sell-offs impacting the market.

06 Market Environment: Opportunities and Challenges in the AI+Web3 Track

Bluwhale is a noteworthy player in the AI+Web3 track.

● It possesses many elements of a successful project: a serial entrepreneur who has undergone market trials and learned profound lessons; a vision that addresses Web2 pain points and proposes clear Web3 solutions; a lineup of top strategic investors; and a market launch strategy in collaboration with Binance.

However, the road ahead is not without challenges. The narrative of AI+Web3 is rapidly heating up, and the track is becoming increasingly crowded.

● In the on-chain data analysis field, there are pioneers like Nansen and Dune Analytics that have already established moats; in the decentralized identity field, protocols like Lens Protocol and Farcaster are actively building social graphs; and in the Web3 user relationship management track, focused solutions like Formo and Holder have emerged.

● Bluwhale's positioning spans these several fields, meaning it needs to prove its unique value across each dimension. Its ultimate success will depend on whether it can truly fulfill the promises made in its white paper—driving the large-scale adoption of DApps.

Bluwhale's launch coincides with the resurgence of the AI+Web3 narrative. In the midst of the fierce competition in AI large model crypto trading, Bluwhale represents a new paradigm of returning data sovereignty to users.

Whether it can stand out in the increasingly crowded AI+Web3 track will depend not only on its technical architecture but also on its ability to truly drive the large-scale adoption of DApps, making WhaleScore an industry-recognized value standard.

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