Let's cool down everyone's enthusiasm:
@stbl_official While it is indeed a "project of the founder of Tether," a closer look reveals that beneath the luxurious titles, there are quite a few issues.
First doubt: Reeve Collins left the company two years after founding Tether, while the real takeoff of Tether's business occurred in the years following his departure.
Second doubt: The market performance of Collins' two previous projects that have already undergone TGE, $VEE and $WEFI, has not been ideal.
Third doubt: Since 2000, Reeve Collins has served as the founder or CEO of 11 companies (clearly, he is not a persistent entrepreneur).
Let's break it down👇
1/ The Rise of Tether
Collins served as the co-founder and CEO of Tether from 2013 to 2015, but the real takeoff of Tether's business happened in 2017-2018.
In 2017, the Chinese government banned the direct exchange of fiat currency for cryptocurrency, and USDT suddenly became a necessity. Exchanges massively turned to Tether as a substitute for fiat currency, marking the first large-scale validation of USDT's practicality.
From 2018 to 2019, USDT became the default pricing currency on major exchanges. Not because it was the best, but because it arrived first and had the most liquidity.
Tether's success, to some extent, is a product of the times.
2/ Performance of Collins' Other Projects
After leaving Tether, Collins immediately jumped into his next project, BLOCKv (2015-2018), and in 2021, he co-founded the decentralized currency market protocol WeFi.
These two projects that have already undergone TGE share a common trait: poor price performance.
$WEFI is particularly hard-hit, currently having a circulating market cap of only $660,000; $VEE is in slightly better shape, but not by much. It once reached a peak circulating market cap of nearly $400 million in 2018, but has since declined and never recovered to its previous high.
More critically, neither of these projects has been listed on any mainstream centralized exchanges, resulting in extremely poor liquidity.
3/ The Unstoppable Serial Entrepreneur
Collins is a typical serial entrepreneur, but this "serial" aspect may have gone too far.
Before Tether, he had already successfully founded and exited multiple companies:
Avenue A founding employee (1997-2000): An internet marketing company, later acquired by Microsoft.
Traffic Marketplace co-founder (2000-2002): An internet advertising company.
FusionDirect co-founder (2002-2005): A direct response television agency.
Fingerprint Promotions co-founder (2005-2010): A provider of entertainment marketing solutions.
RedLever co-founder (2007-2014): A creative production company, acquired by Adconion Media Group.
Pala Interactive (2012-2015): A gaming technology provider, acquired by Boyd Gaming for $170 million.
Then, Collins transitioned to the crypto industry and founded Tether.
This resume looks impressive, but upon closer inspection: he changed companies 11 times in 25 years, averaging less than 2.5 years at each company.
His most successful exits—Avenue A and Pala Interactive—occurred during the internet bubble or traditional industry acquisition waves.
4/ Conclusion
I want to remind everyone: in the crypto world, past successes do not necessarily predict future performance.
Especially when that past success itself has some questionable aspects.
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